Eucerin Consumer Insights

Who buys Eucerin? A Eucerin consumer is generally very high income, Asian, and young adult age. Eucerin consumers are more likely to purchase Eucerin during larger pantry stocking trips. Brands such as Neutrogena, Olay, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Eucerin Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.86
% of Basket $ (median)
23.8%
Total Basket $ (median)
$32.97

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Eucerin Consumer Demographics

demographic
index
Female
101
Male
95
<24
92
25-34
115
35-44
101
45-54
81
55-64
93
65+
114
African American
164
Asian
239
Caucasian
80
Hispanic
119
demographic
index
Has Kids
99
No Kids
103
- $20k
113
$20k-40k
94
$40k-60k
97
$60k-80k
92
$80k-100k
98
$100k-125k
99
$125k +
121
No College
87
College
101
Adv. Degree
113

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Eucerin Basket Affinity & Size

brand
basket affinity
Neutrogena 14.2x
Olay 13.7x
Dove 11.1x
Softsoap 10.8x
basket size
index
Urgent Need (1-2 Items)
36
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
190

Where is Eucerin Purchased?

channels
index
Beauty
755
Club
0
Dollar
30
Drug
699
Food
27
Gas & Convenience
2
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Huggies 1.4x
Red Bull 1.4x
Softsoap 1.4x

How Did They Pay?

method
index
Cash
125
Credit
108
Debit
86
Food Stamps
20

When is Eucerin Purchased?

day of week
Sun
16.6%
Mon
13.5%
Tue
13.3%
Wed
12.5%
Thu
12.8%
Fri
14.6%
Sat
16.7%
time of day
Morning
15.9%
Noon
17.6%
Afternoon
32.6%
Evening
26.7%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Eucerin consumers purchase?

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Why do Eucerin consumers try new brands?

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Where do Eucerin consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Eucerin Target Market

Arrow and target

Who actually buys Eucerin? Do these consumers match the intended target market of Eucerin?

Thought bubble

What motivates the target market to purchase Eucerin?

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What other target market should Eucerin look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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