Evenflo Consumer Insights

Who buys Evenflo? A Evenflo consumer is generally very low income, Hispanic, and adolescent age. Evenflo consumers are more likely to purchase Evenflo during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Crayola also tend to be purchased in the same trip. Sample consumer insights data below.

Evenflo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$19.88
% of Basket $ (median)
32.9%
Total Basket $ (median)
$60.44

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Evenflo Consumer Demographics

demographic
index
Female
102
Male
78
<24
181
25-34
169
35-44
80
45-54
58
55-64
68
65+
37
African American
109
Asian
96
Caucasian
98
Hispanic
113
demographic
index
Has Kids
113
No Kids
71
- $20k
127
$20k-40k
127
$40k-60k
120
$60k-80k
106
$80k-100k
81
$100k-125k
69
$125k +
54
No College
103
College
102
Adv. Degree
86

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Evenflo Basket Affinity & Size

brand
basket affinity
Gerber 16.7x
Gerber Graduates 16.6x
Crayola 6.4x
Hefty 5.3x
basket size
index
Urgent Need (1-2 Items)
70
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
185

Where is Evenflo Purchased?

channels
index
Club
4
Dollar
10
Drug
15
Food
9
Mass
209
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.5x
Gerber 2.0x
Huggies 1.9x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
82
Credit
82
Debit
130
Food Stamps
79

When is Evenflo Purchased?

day of week
Sun
14.9%
Mon
12.8%
Tue
12.7%
Wed
11.5%
Thu
13.9%
Fri
15.3%
Sat
18.9%
time of day
Morning
12.0%
Noon
17.8%
Afternoon
35.7%
Evening
27.6%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Evenflo consumers purchase?

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Why do Evenflo consumers try new brands?

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Where do Evenflo consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Evenflo Target Market

Arrow and target

Who actually buys Evenflo? Do these consumers match the intended target market of Evenflo?

Thought bubble

What motivates the target market to purchase Evenflo?

magnifying glass

What other target market should Evenflo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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