Evenflo Consumer Insights

Who buys Evenflo?

A Evenflo consumer is generally very low income, Hispanic, and adolescent age. Evenflo consumers are more likely to purchase Evenflo during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Crayola also tend to be purchased in the same trip. See sample consumer insights data below.

Evenflo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$19.88
% of Basket $ (median)
32.9%
Total Basket $ (median)
$60.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Evenflo Consumer Demographics

demographic
index
Female
102
Male
78
<24
181
25-34
169
35-44
80
45-54
58
55-64
68
65+
37
African American
109
Asian
96
Caucasian
98
Hispanic
113
demographic
index
Has Kids
113
No Kids
71
- $20k
127
$20k-40k
127
$40k-60k
120
$60k-80k
106
$80k-100k
81
$100k-125k
69
$125k +
54
No College
103
College
102
Adv. Degree
86

Understand Evenflo Consumer Behavior

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Evenflo Basket Affinity & Size

brand
basket affinity
Gerber 16.7x
Gerber Graduates 16.6x
Crayola 6.4x
Hefty 5.3x
basket size
index
Urgent Need (1-2 Items)
70
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
185

Where is Evenflo Purchased?

channels
index
Club
4
Dollar
10
Drug
15
Food
9
Mass
209
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.5x
Gerber 2.0x
Huggies 1.9x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
82
Credit
82
Debit
130
Food Stamps
79

When is Evenflo Purchased?

day of week
Sun
14.9%
Mon
12.8%
Tue
12.7%
Wed
11.5%
Thu
13.9%
Fri
15.3%
Sat
18.9%
time of day
Morning
12.0%
Noon
17.8%
Afternoon
35.7%
Evening
27.6%
Late
7.0%

Get More Evenflo Data

Better understand Evenflo consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Evenflo consumers switch to?

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Why do consumers stop buying Evenflo products?

Store front

Which retailers do Evenflo shoppers prefer to shop at?

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What motivates consumers to try Evenflo products?

Research the Evenflo Target Market

Arrow and target

Who actually buys Evenflo? Do these consumers match the intended target market of Evenflo?

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What motivates the target market to buy Evenflo?

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What other target market should Evenflo look at?

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Which other brands have a similar target market?

About Our Evenflo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.