Evercare Consumer Insights

Who buys Evercare? A Evercare consumer is generally lower income, Caucasian, and senior age. Evercare consumers are more likely to purchase Evercare during larger pantry stocking trips. Brands such as Swiffer, TRESemme, and Clorox also tend to be purchased in the same trip. Sample consumer insights data below.

Evercare Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.44
% of Basket $ (median)
5.4%
Total Basket $ (median)
$63.66

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Evercare Consumer Demographics

demographic
index
Female
99
Male
110
<24
147
25-34
103
35-44
87
45-54
106
55-64
108
65+
148
African American
77
Asian
79
Caucasian
106
Hispanic
76
demographic
index
Has Kids
87
No Kids
129
- $20k
104
$20k-40k
113
$40k-60k
106
$60k-80k
102
$80k-100k
89
$100k-125k
97
$125k +
80
No College
95
College
104
Adv. Degree
86

Understand Evercare Consumer Behavior

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Evercare Basket Affinity & Size

brand
basket affinity
Swiffer 9.2x
TRESemme 8.8x
Clorox 6.8x
Arm & Hammer 6.1x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
326

Where is Evercare Purchased?

channels
index
Beauty
102
Club
1
Dollar
343
Drug
11
Food
2
Mass
201
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.4x
Swiffer 1.4x
Purina Friskies 1.4x
Jack Link's 1.4x

How Did They Pay?

method
index
Cash
86
Credit
101
Debit
114
Food Stamps
51

When is Evercare Purchased?

day of week
Sun
17.8%
Mon
13.3%
Tue
11.6%
Wed
12.5%
Thu
11.5%
Fri
15.2%
Sat
18.0%
time of day
Morning
16.1%
Noon
16.6%
Afternoon
36.3%
Evening
23.3%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Evercare consumers purchase?

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Why do Evercare consumers try new brands?

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Where do Evercare consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Evercare Target Market

Arrow and target

Who actually buys Evercare? Do these consumers match the intended target market of Evercare?

Thought bubble

What motivates the target market to purchase Evercare?

magnifying glass

What other target market should Evercare look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us