Evercare Consumer Insights

Who buys Evercare?

A Evercare consumer is generally lower income, Caucasian, and senior age. Evercare consumers are more likely to purchase Evercare during larger pantry stocking trips. Brands such as Swiffer, TRESemme, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Evercare Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.44
% of Basket $ (median)
5.4%
Total Basket $ (median)
$63.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Evercare Consumer Demographics

demographic
index
Female
99
Male
110
<24
147
25-34
103
35-44
87
45-54
106
55-64
108
65+
148
African American
77
Asian
79
Caucasian
106
Hispanic
76
demographic
index
Has Kids
87
No Kids
129
- $20k
104
$20k-40k
113
$40k-60k
106
$60k-80k
102
$80k-100k
89
$100k-125k
97
$125k +
80
No College
95
College
104
Adv. Degree
86

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Evercare Basket Affinity & Size

brand
basket affinity
Swiffer 9.2x
TRESemme 8.8x
Clorox 6.8x
Arm & Hammer 6.1x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
326

Where is Evercare Purchased?

channels
index
Beauty
102
Club
1
Dollar
343
Drug
11
Food
2
Mass
201
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.4x
Swiffer 1.4x
Purina Friskies 1.4x
Jack Link's 1.4x

How Did They Pay?

method
index
Cash
86
Credit
101
Debit
114
Food Stamps
51

When is Evercare Purchased?

day of week
Sun
17.8%
Mon
13.3%
Tue
11.6%
Wed
12.5%
Thu
11.5%
Fri
15.2%
Sat
18.0%
time of day
Morning
16.1%
Noon
16.6%
Afternoon
36.3%
Evening
23.3%
Late
7.8%

About Our Evercare Consumer Insights

How do we know who buys Evercare? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Evercare consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.