Eveready Consumer Insights

Who buys Eveready?

A Eveready consumer is generally slightly lower income, Caucasian, and senior age. Eveready consumers are more likely to purchase Eveready during larger pantry stocking trips. Brands such as Energizer, Archer Farms, and Kelloggs Frosted Flakes also tend to be purchased in the same trip. See sample consumer insights data below.

Eveready Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.00
% of Basket $ (median)
15.2%
Total Basket $ (median)
$26.37

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Eveready Consumer Demographics

demographic
index
Female
100
Male
96
<24
73
25-34
95
35-44
103
45-54
103
55-64
102
65+
107
African American
95
Asian
73
Caucasian
105
Hispanic
89
demographic
index
Has Kids
100
No Kids
101
- $20k
90
$20k-40k
99
$40k-60k
111
$60k-80k
102
$80k-100k
90
$100k-125k
106
$125k +
92
No College
102
College
96
Adv. Degree
117

Understand Eveready Consumer Behavior

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Eveready Basket Affinity & Size

brand
basket affinity
Energizer 24.3x
Archer Farms 6.7x
Kelloggs Frosted Flakes 6.0x
Always 5.8x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
201

Where is Eveready Purchased?

channels
index
Dollar
2008
Drug
42
Food
68
Gas & Convenience
12
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Angel Soft 1.4x
Marlboro Gold Pack 1.4x
Maxwell House 1.4x
Blue Bonnet 1.4x

How Did They Pay?

method
index
Cash
115
Credit
105
Debit
95
Food Stamps
28

When is Eveready Purchased?

day of week
Sun
15.1%
Mon
10.7%
Tue
12.2%
Wed
11.4%
Thu
11.2%
Fri
19.4%
Sat
20.0%
time of day
Morning
15.8%
Noon
16.4%
Afternoon
35.6%
Evening
27.0%
Late
5.2%

Get More Eveready Data

Contact us for the latest Eveready consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Eveready consumers switch to?

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Why do consumers stop buying Eveready products?

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Which retailers do Eveready shoppers prefer to shop at?

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What motivates consumers to try Eveready products?

Research the Eveready Target Market

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Who actually buys Eveready? Do these consumers match the intended target market of Eveready?

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What motivates the target market to buy Eveready?

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What other target market should Eveready look at?

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Which other brands have a similar target market?

About Our Eveready Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.