Evian Consumer Insights

Who buys Evian?

A Evian consumer is generally very low income, Hispanic, and adolescent age. Evian consumers are more likely to purchase Evian during larger pantry stocking trips. Brands such as Perdue, Aquafina, and Almond Breeze also tend to be purchased in the same trip. See sample consumer insights data below.

Evian Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
16.8%
Total Basket $ (median)
$17.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Evian Consumer Demographics

demographic
index
Female
84
Male
253
<24
139
25-34
132
35-44
89
45-54
102
55-64
47
65+
40
African American
118
Asian
141
Caucasian
91
Hispanic
143
demographic
index
Has Kids
83
No Kids
138
- $20k
143
$20k-40k
88
$40k-60k
98
$60k-80k
68
$80k-100k
139
$100k-125k
78
$125k +
120
No College
91
College
107
Adv. Degree
75

Understand Evian Consumer Behavior

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Evian Basket Affinity & Size

brand
basket affinity
Perdue 10.0x
Aquafina 7.4x
Almond Breeze 6.9x
Pop-Tarts 6.6x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
108
Fill Up (11-20 Items)
110
Pantry Stocking (21+ Items)
179

Where is Evian Purchased?

channels
index
Beauty
489
Club
12
Dollar
5
Drug
361
Food
150
Gas & Convenience
397
Mass
37
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.8x
Marlboro 1.8x
Gold Peak 1.6x
Boars Head 1.6x

How Did They Pay?

method
index
Cash
160
Credit
86
Debit
88
Food Stamps
71

When is Evian Purchased?

day of week
Sun
13.3%
Mon
14.9%
Tue
12.9%
Wed
10.8%
Thu
11.5%
Fri
21.8%
Sat
14.7%
time of day
Morning
18.9%
Noon
22.9%
Afternoon
27.1%
Evening
21.9%
Late
9.3%

Get More Evian Data

Contact us for the latest Evian consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Evian consumers switch to?

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Why do consumers stop buying Evian products?

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Which retailers do Evian shoppers prefer to shop at?

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What motivates consumers to try Evian products?

Research the Evian Target Market

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Who actually buys Evian? Do these consumers match the intended target market of Evian?

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What motivates the target market to purchase Evian?

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What other target market should Evian look at?

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Which other brands have a similar target market?

About Our Evian Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.