Evol Consumer Insights

Who buys Evol?

A Evol consumer is generally very high income, Caucasian, and adolescent age. Evol consumers are more likely to purchase Evol during larger pantry stocking trips. Brands such as Archer Farms, Lean Cuisine, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Evol Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.49
% of Basket $ (median)
9.7%
Total Basket $ (median)
$46.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Evol Consumer Demographics

demographic
index
Female
98
Male
120
<24
143
25-34
129
35-44
99
45-54
77
55-64
68
65+
42
African American
103
Asian
84
Caucasian
105
Hispanic
61
demographic
index
Has Kids
84
No Kids
137
- $20k
72
$20k-40k
81
$40k-60k
104
$60k-80k
93
$80k-100k
107
$100k-125k
109
$125k +
132
No College
48
College
104
Adv. Degree
141

Understand Evol Consumer Behavior

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Evol Basket Affinity & Size

brand
basket affinity
Archer Farms 25.8x
Lean Cuisine 10.3x
Horizon Organic 9.3x
Bertolli 9.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
387

Where is Evol Purchased?

channels
index
Club
28
Dollar
2
Drug
3
Food
85
Gas & Convenience
2
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.8x
Lean Cuisine 1.8x
Horizon Organic 1.7x
Weight Watchers Smart Ones 1.6x

How Did They Pay?

method
index
Cash
52
Credit
105
Debit
121
Food Stamps
63

When is Evol Purchased?

day of week
Sun
18.6%
Mon
13.1%
Tue
12.4%
Wed
11.6%
Thu
11.7%
Fri
14.5%
Sat
18.1%
time of day
Morning
13.0%
Noon
16.9%
Afternoon
32.1%
Evening
30.9%
Late
7.1%

About Our Evol Consumer Insights

How do we know who buys Evol? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Evol consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.