Excedrin Consumer Insights

Who buys Excedrin? A Excedrin consumer is generally very low income, Hispanic, and older age. Excedrin consumers are more likely to purchase Excedrin during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Excedrin Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.78
% of Basket $ (median)
19.7%
Total Basket $ (median)
$34.46

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Excedrin Consumer Demographics

demographic
index
Female
101
Male
87
<24
101
25-34
109
35-44
89
45-54
106
55-64
114
65+
84
African American
109
Asian
106
Caucasian
97
Hispanic
113
demographic
index
Has Kids
90
No Kids
123
- $20k
121
$20k-40k
106
$40k-60k
111
$60k-80k
98
$80k-100k
95
$100k-125k
87
$125k +
82
No College
114
College
99
Adv. Degree
90

Understand Excedrin Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Excedrin Basket Affinity & Size

brand
basket affinity
Listerine 6.7x
Oral-B 5.9x
Neutrogena 5.5x
Olay 5.2x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
231

Where is Excedrin Purchased?

channels
index
Beauty
10
Club
151
Dollar
154
Drug
586
Food
18
Gas & Convenience
4
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.4x
Huggies 1.3x
Red Bull 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
124
Credit
97
Debit
97
Food Stamps
34

When is Excedrin Purchased?

day of week
Sun
17.8%
Mon
13.0%
Tue
12.5%
Wed
11.8%
Thu
11.7%
Fri
15.2%
Sat
18.0%
time of day
Morning
15.5%
Noon
17.0%
Afternoon
34.3%
Evening
26.9%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Excedrin consumers purchase?

check mark

Why do Excedrin consumers try new brands?

check mark

Where do Excedrin consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Excedrin Target Market

Arrow and target

Who actually buys Excedrin? Do these consumers match the intended target market of Excedrin?

Thought bubble

What motivates the target market to purchase Excedrin?

magnifying glass

What other target market should Excedrin look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us