Excedrin Consumer Insights

Who buys Excedrin?

A Excedrin consumer is generally very low income, Hispanic, and older age. Excedrin consumers are more likely to purchase Excedrin during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

Excedrin Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.78
% of Basket $ (median)
19.7%
Total Basket $ (median)
$34.46

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Excedrin Consumer Demographics

demographic
index
Female
101
Male
87
<24
101
25-34
109
35-44
89
45-54
106
55-64
114
65+
84
African American
109
Asian
106
Caucasian
97
Hispanic
113
demographic
index
Has Kids
90
No Kids
123
- $20k
121
$20k-40k
106
$40k-60k
111
$60k-80k
98
$80k-100k
95
$100k-125k
87
$125k +
82
No College
114
College
99
Adv. Degree
90

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Excedrin Basket Affinity & Size

brand
basket affinity
Listerine 6.7x
Oral-B 5.9x
Neutrogena 5.5x
Olay 5.2x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
231

Where is Excedrin Purchased?

channels
index
Beauty
10
Club
151
Dollar
154
Drug
586
Food
18
Gas & Convenience
4
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.4x
Huggies 1.3x
Red Bull 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
124
Credit
97
Debit
97
Food Stamps
34

When is Excedrin Purchased?

day of week
Sun
17.8%
Mon
13.0%
Tue
12.5%
Wed
11.8%
Thu
11.7%
Fri
15.2%
Sat
18.0%
time of day
Morning
15.5%
Noon
17.0%
Afternoon
34.3%
Evening
26.9%
Late
6.4%

Get More Excedrin Data

Contact us for the latest Excedrin consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Excedrin consumers switch to?

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Why do consumers stop buying Excedrin products?

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Which retailers do Excedrin shoppers prefer to shop at?

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What motivates consumers to try Excedrin products?

Research the Excedrin Target Market

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Who actually buys Excedrin? Do these consumers match the intended target market of Excedrin?

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What motivates the target market to buy Excedrin?

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What other target market should Excedrin look at?

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Which other brands have a similar target market?

About Our Excedrin Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.