Exer-Hides Consumer Insights

Who buys Exer-Hides?

A Exer-Hides consumer is generally very high income, Hispanic, and senior age. Exer-Hides consumers are more likely to purchase Exer-Hides during larger pantry stocking trips. Brands such as Sunny Meadow, Marketside, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Exer-Hides Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.98
% of Basket $ (median)
7.2%
Total Basket $ (median)
$69.58

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Exer-Hides Consumer Demographics

demographic
index
Female
102
Male
83
<24
74
25-34
92
35-44
79
45-54
131
55-64
96
65+
302
African American
31
Asian
35
Caucasian
110
Hispanic
111
demographic
index
Has Kids
78
No Kids
149
- $20k
104
$20k-40k
99
$40k-60k
114
$60k-80k
88
$80k-100k
92
$100k-125k
73
$125k +
129
No College
130
College
90
Adv. Degree
116

Understand Exer-Hides Consumer Behavior

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Exer-Hides Basket Affinity & Size

brand
basket affinity
Sunny Meadow 6.0x
Marketside 4.7x
Bar-S 4.6x
Febreze 4.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
424

Where is Exer-Hides Purchased?

channels
index
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.7x
Sunbeam 1.6x
Sunny Meadow 1.6x
Farmers Market 1.6x

How Did They Pay?

method
index
Cash
87
Credit
96
Debit
121
Food Stamps
41

When is Exer-Hides Purchased?

day of week
Sun
17.9%
Mon
11.6%
Tue
10.1%
Wed
11.7%
Thu
10.7%
Fri
16.7%
Sat
21.3%
time of day
Morning
15.5%
Noon
16.6%
Afternoon
36.3%
Evening
23.7%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Exer-Hides consumers purchase?

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Why do Exer-Hides consumers try new brands?

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Where do Exer-Hides consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Exer-Hides Target Market

Arrow and target

Who actually buys Exer-Hides? Do these consumers match the intended target market of Exer-Hides?

Thought bubble

What motivates the target market to purchase Exer-Hides?

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What other target market should Exer-Hides look at?

venn diagram

Which other brands have a similar target market?

About Our Exer-Hides Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.