Expo Consumer Insights

Who buys Expo?

A Expo consumer is generally very high income, Caucasian, and lower middle age. Expo consumers are more likely to purchase Expo during larger pantry stocking trips. Brands such as Crayola, Kleenex, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Expo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.77
% of Basket $ (median)
6.9%
Total Basket $ (median)
$54.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Expo Consumer Demographics

demographic
index
Female
103
Male
76
<24
60
25-34
88
35-44
129
45-54
89
55-64
58
65+
45
African American
76
Asian
81
Caucasian
104
Hispanic
100
demographic
index
Has Kids
121
No Kids
52
- $20k
66
$20k-40k
82
$40k-60k
92
$60k-80k
103
$80k-100k
113
$100k-125k
115
$125k +
126
No College
75
College
99
Adv. Degree
133

Understand Expo Consumer Behavior

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Expo Basket Affinity & Size

brand
basket affinity
Crayola 90.5x
Kleenex 19.1x
Ziploc 11.3x
Puffs 9.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
458

Where is Expo Purchased?

channels
index
Club
62
Dollar
21
Drug
79
Food
4
Mass
190
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.6x
Dannon Danimals 1.6x
Crayola 1.5x
Capri Sun 1.4x

How Did They Pay?

method
index
Cash
76
Credit
114
Debit
110
Food Stamps
28

When is Expo Purchased?

day of week
Sun
15.6%
Mon
13.8%
Tue
13.3%
Wed
12.9%
Thu
12.5%
Fri
15.8%
Sat
16.1%
time of day
Morning
13.8%
Noon
18.2%
Afternoon
34.8%
Evening
25.3%
Late
7.9%

Get More Expo Data

Contact us for the latest Expo consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Expo consumers switch to?

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Why do consumers stop buying Expo products?

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Which retailers do Expo shoppers prefer to shop at?

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What motivates consumers to try Expo products?

Research the Expo Target Market

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Who actually buys Expo? Do these consumers match the intended target market of Expo?

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What motivates the target market to purchase Expo?

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What other target market should Expo look at?

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Which other brands have a similar target market?

About Our Expo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.