Expo Consumer Insights

Who buys Expo?

A Expo consumer is generally very high income, Caucasian, and lower middle age. Expo consumers are more likely to purchase Expo during larger pantry stocking trips. Brands such as Crayola, Kleenex, and Ziploc also tend to be purchased in the same trip. Sample consumer insights data below.

Expo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.77
% of Basket $ (median)
6.9%
Total Basket $ (median)
$54.42

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Expo Consumer Demographics

demographic
index
Female
103
Male
76
<24
60
25-34
88
35-44
129
45-54
89
55-64
58
65+
45
African American
76
Asian
81
Caucasian
104
Hispanic
100
demographic
index
Has Kids
121
No Kids
52
- $20k
66
$20k-40k
82
$40k-60k
92
$60k-80k
103
$80k-100k
113
$100k-125k
115
$125k +
126
No College
75
College
99
Adv. Degree
133

Understand Expo Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Expo Basket Affinity & Size

brand
basket affinity
Crayola 90.5x
Kleenex 19.1x
Ziploc 11.3x
Puffs 9.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
458

Where is Expo Purchased?

channels
index
Club
62
Dollar
21
Drug
79
Food
4
Mass
190
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.6x
Dannon Danimals 1.6x
Crayola 1.5x
Capri Sun 1.4x

How Did They Pay?

method
index
Cash
76
Credit
114
Debit
110
Food Stamps
28

When is Expo Purchased?

day of week
Sun
15.6%
Mon
13.8%
Tue
13.3%
Wed
12.9%
Thu
12.5%
Fri
15.8%
Sat
16.1%
time of day
Morning
13.8%
Noon
18.2%
Afternoon
34.8%
Evening
25.3%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Expo consumers purchase?

check mark

Why do Expo consumers try new brands?

check mark

Where do Expo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Expo Target Market

Arrow and target

Who actually buys Expo? Do these consumers match the intended target market of Expo?

Thought bubble

What motivates the target market to purchase Expo?

magnifying glass

What other target market should Expo look at?

venn diagram

Which other brands have a similar target market?

About Our Expo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.