Expo Consumer Insights

Who buys Expo?

A Expo consumer is generally very high income, Caucasian, and lower middle age. Expo consumers are more likely to purchase Expo during larger pantry stocking trips. Brands such as Crayola, Kleenex, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Expo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.77
% of Basket $ (median)
6.9%
Total Basket $ (median)
$54.42

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Expo Consumer Demographics

demographic
index
Female
103
Male
76
<24
60
25-34
88
35-44
129
45-54
89
55-64
58
65+
45
African American
76
Asian
81
Caucasian
104
Hispanic
100
demographic
index
Has Kids
121
No Kids
52
- $20k
66
$20k-40k
82
$40k-60k
92
$60k-80k
103
$80k-100k
113
$100k-125k
115
$125k +
126
No College
75
College
99
Adv. Degree
133

Understand Expo Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Expo Basket Affinity & Size

brand
basket affinity
Crayola 90.5x
Kleenex 19.1x
Ziploc 11.3x
Puffs 9.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
458

Where is Expo Purchased?

channels
index
Club
62
Dollar
21
Drug
79
Food
4
Mass
190
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.6x
Dannon Danimals 1.6x
Crayola 1.5x
Capri Sun 1.4x

How Did They Pay?

method
index
Cash
76
Credit
114
Debit
110
Food Stamps
28

When is Expo Purchased?

day of week
Sun
15.6%
Mon
13.8%
Tue
13.3%
Wed
12.9%
Thu
12.5%
Fri
15.8%
Sat
16.1%
time of day
Morning
13.8%
Noon
18.2%
Afternoon
34.8%
Evening
25.3%
Late
7.9%

About Our Expo Consumer Insights

How do we know who buys Expo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Expo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.