Express Bake Potatoh! Consumer Insights

Who buys Express Bake Potatoh!?

A Express Bake Potatoh! consumer is generally lower income, Caucasian, and senior age. Express Bake Potatoh! consumers are more likely to purchase Express Bake Potatoh! during larger pantry stocking trips. Brands such as Sunny Meadow, Marketside, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Express Bake Potatoh! Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.96
% of Basket $ (median)
2.7%
Total Basket $ (median)
$72.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Express Bake Potatoh! Consumer Demographics

demographic
index
Female
100
Male
99
<24
88
25-34
83
35-44
83
45-54
111
55-64
184
65+
195
African American
103
Asian
42
Caucasian
110
Hispanic
73
demographic
index
Has Kids
80
No Kids
145
- $20k
88
$20k-40k
144
$40k-60k
116
$60k-80k
102
$80k-100k
90
$100k-125k
72
$125k +
56
No College
109
College
101
Adv. Degree
82

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Express Bake Potatoh! Basket Affinity & Size

brand
basket affinity
Sunny Meadow 8.2x
Marketside 7.5x
Weight Watchers Smart Ones 6.0x
Green Giant 5.6x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
524

Where is Express Bake Potatoh! Purchased?

channels
index
Dollar
6
Drug
2
Food
10
Mass
211
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.7x
Sunbeam 2.0x
Monster Energy 1.8x
Ro-Tel 1.8x

How Did They Pay?

method
index
Cash
77
Credit
86
Debit
125
Food Stamps
124

When is Express Bake Potatoh! Purchased?

day of week
Sun
20.7%
Mon
11.5%
Tue
11.2%
Wed
10.2%
Thu
9.8%
Fri
15.4%
Sat
21.1%
time of day
Morning
15.6%
Noon
15.5%
Afternoon
36.0%
Evening
26.8%
Late
6.1%

Get More Express Bake Potatoh! Data

Contact us for the latest Express Bake Potatoh! consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Express Bake Potatoh! consumers switch to?

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Why do consumers stop buying Express Bake Potatoh! products?

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Which retailers do Express Bake Potatoh! shoppers prefer to shop at?

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What motivates consumers to try Express Bake Potatoh! products?

Research the Express Bake Potatoh! Target Market

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Who actually buys Express Bake Potatoh!? Do these consumers match the intended target market of Express Bake Potatoh!?

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What motivates the target market to buy Express Bake Potatoh!?

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What other target market should Express Bake Potatoh! look at?

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Which other brands have a similar target market?

About Our Express Bake Potatoh! Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.