Express Bake Potatoh! Consumer Insights

Who buys Express Bake Potatoh!?

A Express Bake Potatoh! consumer is generally lower income, Caucasian, and senior age. Express Bake Potatoh! consumers are more likely to purchase Express Bake Potatoh! during larger pantry stocking trips. Brands such as Sunny Meadow, Marketside, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Express Bake Potatoh! Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.96
% of Basket $ (median)
2.7%
Total Basket $ (median)
$72.40

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Express Bake Potatoh! Consumer Demographics

demographic
index
Female
100
Male
99
<24
88
25-34
83
35-44
83
45-54
111
55-64
184
65+
195
African American
103
Asian
42
Caucasian
110
Hispanic
73
demographic
index
Has Kids
80
No Kids
145
- $20k
88
$20k-40k
144
$40k-60k
116
$60k-80k
102
$80k-100k
90
$100k-125k
72
$125k +
56
No College
109
College
101
Adv. Degree
82

Understand Express Bake Potatoh! Consumer Behavior

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Express Bake Potatoh! Basket Affinity & Size

brand
basket affinity
Sunny Meadow 8.2x
Marketside 7.5x
Weight Watchers Smart Ones 6.0x
Green Giant 5.6x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
524

Where is Express Bake Potatoh! Purchased?

channels
index
Dollar
6
Drug
2
Food
10
Mass
211
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.7x
Sunbeam 2.0x
Monster Energy 1.8x
Ro-Tel 1.8x

How Did They Pay?

method
index
Cash
77
Credit
86
Debit
125
Food Stamps
124

When is Express Bake Potatoh! Purchased?

day of week
Sun
20.7%
Mon
11.5%
Tue
11.2%
Wed
10.2%
Thu
9.8%
Fri
15.4%
Sat
21.1%
time of day
Morning
15.6%
Noon
15.5%
Afternoon
36.0%
Evening
26.8%
Late
6.1%

About Our Express Bake Potatoh! Consumer Insights

How do we know who buys Express Bake Potatoh!? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Express Bake Potatoh! consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.