Express Bake Potatoh! Consumer Insights

Who buys Express Bake Potatoh!? Express Bake Potatoh! consumers are generally lower income, Caucasian, and senior age. Express Bake Potatoh! consumers are more likely to purchase Express Bake Potatoh! during larger pantry stocking trips. Brands such as Sunny Meadow, Marketside, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Express Bake Potatoh! Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.96
% of Basket $ (median)
2.7%
Total Basket $ (median)
$72.40

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  • Omnichannel data (online & offline)
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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Express Bake Potatoh! Consumer Demographics

demographic
index
Female
100
Male
99
<24
88
25-34
83
35-44
83
45-54
111
55-64
184
65+
195
African American
103
Asian
42
Caucasian
110
Hispanic
73
demographic
index
Has Kids
80
No Kids
145
- $20k
88
$20k-40k
144
$40k-60k
116
$60k-80k
102
$80k-100k
90
$100k-125k
72
$125k +
56
No College
109
College
101
Adv. Degree
82

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Express Bake Potatoh! Basket Affinity & Size

brand
basket affinity
Sunny Meadow 8.2x
Marketside 7.5x
Weight Watchers Smart Ones 6.0x
Green Giant 5.6x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
524

Where is Express Bake Potatoh! Purchased?

channels
index
Dollar
6
Drug
2
Food
10
Mass
211
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.7x
Sunbeam 2.0x
Monster Energy 1.8x
Ro-Tel 1.8x

How Did They Pay?

method
index
Cash
77
Credit
86
Debit
125
Food Stamps
124

When is Express Bake Potatoh! Purchased?

day of week
Sun
20.7%
Mon
11.5%
Tue
11.2%
Wed
10.2%
Thu
9.8%
Fri
15.4%
Sat
21.1%
time of day
Morning
15.6%
Noon
15.5%
Afternoon
36.0%
Evening
26.8%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Express Bake Potatoh! consumers purchase?

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Why do Express Bake Potatoh! consumers try new brands?

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Where do Express Bake Potatoh! consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Express Bake Potatoh! Target Market

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Who actually buys Express Bake Potatoh!? Do these consumers match the intended target market of Express Bake Potatoh!?

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What motivates the target market to purchase Express Bake Potatoh!?

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What other target market should Express Bake Potatoh! look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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