Wrigley's Extra Consumer Insights

Who buys Wrigley's Extra?

A Wrigley's Extra consumer is generally slightly higher income, African American, and senior age. Wrigley's Extra consumers are more likely to purchase Wrigley's Extra during larger pantry stocking trips. Brands such as Orbit, Trident, and Twizzlers also tend to be purchased in the same trip. See sample consumer insights data below.

Wrigley's Extra Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.29
% of Basket $ (median)
4.8%
Total Basket $ (median)
$26.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wrigley's Extra Consumer Demographics

demographic
index
Female
100
Male
100
<24
99
25-34
77
35-44
105
45-54
118
55-64
106
65+
118
African American
116
Asian
76
Caucasian
103
Hispanic
89
demographic
index
Has Kids
103
No Kids
94
- $20k
82
$20k-40k
91
$40k-60k
93
$60k-80k
104
$80k-100k
113
$100k-125k
107
$125k +
107
No College
106
College
97
Adv. Degree
105

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Wrigley's Extra Basket Affinity & Size

brand
basket affinity
Orbit 5.6x
Trident 5.4x
Twizzlers 4.0x
Skittles 3.7x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
261

Where is Wrigley's Extra Purchased?

channels
index
Beauty
13
Club
164
Dollar
390
Drug
149
Food
59
Gas & Convenience
89
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
Trident 1.3x
Orbit 1.3x
Yoplait Light 1.2x

How Did They Pay?

method
index
Cash
109
Credit
101
Debit
100
Food Stamps
65

When is Wrigley's Extra Purchased?

day of week
Sun
16.2%
Mon
12.8%
Tue
12.8%
Wed
12.9%
Thu
12.7%
Fri
14.9%
Sat
17.6%
time of day
Morning
15.1%
Noon
17.4%
Afternoon
34.9%
Evening
27.2%
Late
5.4%

Get More Wrigley's Extra Data

Contact us for the latest Wrigley's Extra consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Wrigley's Extra consumers switch to?

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Why do consumers stop buying Wrigley's Extra products?

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Which retailers do Wrigley's Extra shoppers prefer to shop at?

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What motivates consumers to try Wrigley's Extra products?

Research the Wrigley's Extra Target Market

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Who actually buys Wrigley's Extra? Do these consumers match the intended target market of Wrigley's Extra?

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What motivates the target market to buy Wrigley's Extra?

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What other target market should Wrigley's Extra look at?

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Which other brands have a similar target market?

About Our Wrigley's Extra Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.