Fab Consumer Insights

Who buys Fab? A Fab consumer is generally very low income, African American, and adolescent age. Fab consumers are more likely to purchase Fab during larger pantry stocking trips. Brands such as Dawn, Bounty, and Tide also tend to be purchased in the same trip. Sample consumer insights data below.

Fab Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
12.4%
Total Basket $ (median)
$24.07

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fab Consumer Demographics

demographic
index
Female
102
Male
78
<24
115
25-34
111
35-44
93
45-54
99
55-64
101
65+
89
African American
281
Asian
101
Caucasian
81
Hispanic
176
demographic
index
Has Kids
100
No Kids
101
- $20k
172
$20k-40k
132
$40k-60k
106
$60k-80k
97
$80k-100k
97
$100k-125k
59
$125k +
49
No College
131
College
98
Adv. Degree
71

Understand Fab Consumer Behavior

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Fab Basket Affinity & Size

brand
basket affinity
Dawn 9.6x
Bounty 8.2x
Tide 7.3x
Arm & Hammer 6.7x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
191
Pantry Stocking (21+ Items)
281

Where is Fab Purchased?

channels
index
Beauty
47
Club
2
Dollar
2315
Drug
1
Food
141
Gas & Convenience
6
Mass
19
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.0x
Marlboro Gold Pack 1.8x
Gain 1.7x
Armour 1.6x

How Did They Pay?

method
index
Cash
179
Credit
66
Debit
96
Food Stamps
79

When is Fab Purchased?

day of week
Sun
16.9%
Mon
13.4%
Tue
13.0%
Wed
12.6%
Thu
12.8%
Fri
15.1%
Sat
16.1%
time of day
Morning
18.1%
Noon
17.8%
Afternoon
34.6%
Evening
23.5%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fab consumers purchase?

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Why do Fab consumers try new brands?

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Where do Fab consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fab Target Market

Arrow and target

Who actually buys Fab? Do these consumers match the intended target market of Fab?

Thought bubble

What motivates the target market to purchase Fab?

magnifying glass

What other target market should Fab look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us