Fab Consumer Insights

Who buys Fab?

A Fab consumer is generally very low income, African American, and adolescent age. Fab consumers are more likely to purchase Fab during larger pantry stocking trips. Brands such as Dawn, Bounty, and Tide also tend to be purchased in the same trip. See sample consumer insights data below.

Fab Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
12.4%
Total Basket $ (median)
$24.07

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fab Consumer Demographics

demographic
index
Female
102
Male
78
<24
115
25-34
111
35-44
93
45-54
99
55-64
101
65+
89
African American
281
Asian
101
Caucasian
81
Hispanic
176
demographic
index
Has Kids
100
No Kids
101
- $20k
172
$20k-40k
132
$40k-60k
106
$60k-80k
97
$80k-100k
97
$100k-125k
59
$125k +
49
No College
131
College
98
Adv. Degree
71

Understand Fab Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Fab Basket Affinity & Size

brand
basket affinity
Dawn 9.6x
Bounty 8.2x
Tide 7.3x
Arm & Hammer 6.7x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
191
Pantry Stocking (21+ Items)
281

Where is Fab Purchased?

channels
index
Beauty
47
Club
2
Dollar
2315
Drug
1
Food
141
Gas & Convenience
6
Mass
19
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.0x
Marlboro Gold Pack 1.8x
Gain 1.7x
Armour 1.6x

How Did They Pay?

method
index
Cash
179
Credit
66
Debit
96
Food Stamps
79

When is Fab Purchased?

day of week
Sun
16.9%
Mon
13.4%
Tue
13.0%
Wed
12.6%
Thu
12.8%
Fri
15.1%
Sat
16.1%
time of day
Morning
18.1%
Noon
17.8%
Afternoon
34.6%
Evening
23.5%
Late
6.0%

Get More Fab Data

Contact us for the latest Fab consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fab consumers switch to?

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Why do consumers stop buying Fab products?

Store front

Which retailers do Fab shoppers prefer to shop at?

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What motivates consumers to try Fab products?

Research the Fab Target Market

Arrow and target

Who actually buys Fab? Do these consumers match the intended target market of Fab?

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What motivates the target market to buy Fab?

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What other target market should Fab look at?

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Which other brands have a similar target market?

About Our Fab Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.