Fabuloso Consumer Insights

Who buys Fabuloso? Fabuloso consumers are generally very low income, Hispanic, and adolescent age. Fabuloso consumers are more likely to purchase Fabuloso during larger pantry stocking trips. Brands such as Clorox, Lysol, and Glade also tend to be purchased in the same trip. Sample consumer insights data below.

Fabuloso Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.77
% of Basket $ (median)
6.0%
Total Basket $ (median)
$46.22

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fabuloso Consumer Demographics

demographic
index
Female
99
Male
109
<24
148
25-34
94
35-44
96
45-54
111
55-64
105
65+
72
African American
266
Asian
76
Caucasian
68
Hispanic
321
demographic
index
Has Kids
100
No Kids
100
- $20k
172
$20k-40k
136
$40k-60k
104
$60k-80k
83
$80k-100k
66
$100k-125k
69
$125k +
91
No College
134
College
96
Adv. Degree
80

Understand Fabuloso Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Fabuloso Basket Affinity & Size

brand
basket affinity
Clorox 13.7x
Lysol 11.0x
Glade 9.9x
Gain 9.3x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
322

Where is Fabuloso Purchased?

channels
index
Club
239
Dollar
868
Drug
32
Food
59
Gas & Convenience
19
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gain 1.6x
Goya 1.5x
Red Bull 1.5x
Sunny Meadow 1.5x

How Did They Pay?

method
index
Cash
121
Credit
86
Debit
104
Food Stamps
102

When is Fabuloso Purchased?

day of week
Sun
14.4%
Mon
12.7%
Tue
13.5%
Wed
14.1%
Thu
13.3%
Fri
15.7%
Sat
16.4%
time of day
Morning
18.0%
Noon
19.7%
Afternoon
34.7%
Evening
22.2%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Fabuloso consumers purchase?

check mark

Why do Fabuloso consumers try new brands?

check mark

Where do Fabuloso consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fabuloso Target Market

Arrow and target

Who actually buys Fabuloso? Do these consumers match the intended target market of Fabuloso?

Thought bubble

What motivates the target market to purchase Fabuloso?

magnifying glass

What other target market should Fabuloso look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us