Fabuloso Consumer Insights

Who buys Fabuloso?

A Fabuloso consumer is generally very low income, Hispanic, and adolescent age. Fabuloso consumers are more likely to purchase Fabuloso during larger pantry stocking trips. Brands such as Clorox, Lysol, and Glade also tend to be purchased in the same trip. See sample consumer insights data below.

Fabuloso Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.77
% of Basket $ (median)
6.0%
Total Basket $ (median)
$46.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fabuloso Consumer Demographics

demographic
index
Female
99
Male
109
<24
148
25-34
94
35-44
96
45-54
111
55-64
105
65+
72
African American
266
Asian
76
Caucasian
68
Hispanic
321
demographic
index
Has Kids
100
No Kids
100
- $20k
172
$20k-40k
136
$40k-60k
104
$60k-80k
83
$80k-100k
66
$100k-125k
69
$125k +
91
No College
134
College
96
Adv. Degree
80

Understand Fabuloso Consumer Behavior

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Fabuloso Basket Affinity & Size

brand
basket affinity
Clorox 13.7x
Lysol 11.0x
Glade 9.9x
Gain 9.3x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
322

Where is Fabuloso Purchased?

channels
index
Club
239
Dollar
868
Drug
32
Food
59
Gas & Convenience
19
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gain 1.6x
Goya 1.5x
Red Bull 1.5x
Sunny Meadow 1.5x

How Did They Pay?

method
index
Cash
121
Credit
86
Debit
104
Food Stamps
102

When is Fabuloso Purchased?

day of week
Sun
14.4%
Mon
12.7%
Tue
13.5%
Wed
14.1%
Thu
13.3%
Fri
15.7%
Sat
16.4%
time of day
Morning
18.0%
Noon
19.7%
Afternoon
34.7%
Evening
22.2%
Late
5.4%

Get More Fabuloso Data

Contact us for the latest Fabuloso consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fabuloso consumers switch to?

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Why do consumers stop buying Fabuloso products?

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Which retailers do Fabuloso shoppers prefer to shop at?

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What motivates consumers to try Fabuloso products?

Research the Fabuloso Target Market

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Who actually buys Fabuloso? Do these consumers match the intended target market of Fabuloso?

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What motivates the target market to purchase Fabuloso?

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What other target market should Fabuloso look at?

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Which other brands have a similar target market?

About Our Fabuloso Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.