Fabulous Flats Consumer Insights

Who buys Fabulous Flats?

A Fabulous Flats consumer is generally slightly higher income, Asian, and older age. Fabulous Flats consumers are more likely to purchase Fabulous Flats during larger pantry stocking trips. Brands such as Sabra, Dannon Oikos, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Fabulous Flats Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$63.17

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fabulous Flats Consumer Demographics

demographic
index
Female
98
Male
118
<24
84
25-34
97
35-44
106
45-54
92
55-64
113
65+
85
African American
55
Asian
155
Caucasian
100
Hispanic
70
demographic
index
Has Kids
87
No Kids
130
- $20k
83
$20k-40k
91
$40k-60k
88
$60k-80k
104
$80k-100k
129
$100k-125k
103
$125k +
103
No College
63
College
106
Adv. Degree
113

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Fabulous Flats Basket Affinity & Size

brand
basket affinity
Sabra 9.3x
Dannon Oikos 6.2x
Marketside 5.9x
Oroweat 5.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
460

Where is Fabulous Flats Purchased?

channels
index
Club
37
Drug
45
Food
87
Gas & Convenience
11
Mass
139
regions
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What Else Do They Buy?

brand
household affinity
Bertolli 1.6x
Sabra 1.6x
Nabisco Triscuit 1.5x
Jennie-O 1.5x

How Did They Pay?

method
index
Cash
139
Credit
98
Debit
87
Food Stamps
77

When is Fabulous Flats Purchased?

day of week
Sun
18.9%
Mon
15.2%
Tue
11.8%
Wed
10.8%
Thu
10.2%
Fri
15.9%
Sat
17.3%
time of day
Morning
14.2%
Noon
17.7%
Afternoon
34.9%
Evening
26.8%
Late
6.6%

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Find Answers to Questions

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Which brands do Fabulous Flats consumers switch to?

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Why do consumers stop buying Fabulous Flats products?

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Which retailers do Fabulous Flats shoppers prefer to shop at?

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What motivates consumers to try Fabulous Flats products?

Research the Fabulous Flats Target Market

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Who actually buys Fabulous Flats? Do these consumers match the intended target market of Fabulous Flats?

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What motivates the target market to buy Fabulous Flats?

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What other target market should Fabulous Flats look at?

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Which other brands have a similar target market?

About Our Fabulous Flats Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.