Fage Consumer Insights

Who buys Fage?

A Fage consumer is generally very high income, Asian, and senior age. Fage consumers are more likely to purchase Fage during larger pantry stocking trips. Brands such as Boars Head, Horizon Organic, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

Fage Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
6.2%
Total Basket $ (median)
$56.45

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fage Consumer Demographics

demographic
index
Female
97
Male
127
<24
84
25-34
94
35-44
99
45-54
97
55-64
125
65+
137
African American
53
Asian
136
Caucasian
100
Hispanic
82
demographic
index
Has Kids
86
No Kids
131
- $20k
60
$20k-40k
56
$40k-60k
84
$60k-80k
94
$80k-100k
103
$100k-125k
131
$125k +
188
No College
47
College
99
Adv. Degree
169

Understand Fage Consumer Behavior

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Fage Basket Affinity & Size

brand
basket affinity
Boars Head 10.4x
Horizon Organic 10.2x
Fresh Selections 10.2x
Almond Breeze 6.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
416

Where is Fage Purchased?

channels
index
Club
188
Dollar
0
Drug
20
Food
167
Gas & Convenience
6
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Boars Head 1.7x
Almond Breeze 1.6x
Smart Balance 1.6x

How Did They Pay?

method
index
Cash
76
Credit
137
Debit
87
Food Stamps
34

When is Fage Purchased?

day of week
Sun
20.9%
Mon
14.7%
Tue
12.0%
Wed
11.3%
Thu
11.3%
Fri
12.6%
Sat
17.2%
time of day
Morning
14.0%
Noon
17.9%
Afternoon
35.5%
Evening
27.9%
Late
4.6%

About Our Fage Consumer Insights

How do we know who buys Fage? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fage consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.