Fage Fruyo Consumer Insights

Who buys Fage Fruyo?

A Fage Fruyo consumer is generally very high income, Caucasian, and lower middle age. Fage Fruyo consumers are more likely to purchase Fage Fruyo during larger pantry stocking trips. Brands such as Skippy, Silk, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

Fage Fruyo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.00
% of Basket $ (median)
5.1%
Total Basket $ (median)
$78.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fage Fruyo Consumer Demographics

demographic
index
Female
101
Male
91
<24
40
25-34
87
35-44
122
45-54
85
55-64
99
65+
82
African American
35
Asian
66
Caucasian
116
Hispanic
39
demographic
index
Has Kids
100
No Kids
100
- $20k
37
$20k-40k
84
$40k-60k
73
$60k-80k
82
$80k-100k
100
$100k-125k
127
$125k +
207
No College
50
College
102
Adv. Degree
151

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Fage Fruyo Basket Affinity & Size

brand
basket affinity
Skippy 10.0x
Silk 9.9x
Yoplait Go-Gurt 9.9x
Horizon Organic 9.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
194
Pantry Stocking (21+ Items)
397

Where is Fage Fruyo Purchased?

channels
index
Club
456
Dollar
6
Drug
44
Food
127
Mass
15
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.9x
Perdue 1.8x
Dannon Oikos 1.8x
Horizon Organic 1.7x

How Did They Pay?

method
index
Cash
77
Credit
138
Debit
90
Food Stamps
14

When is Fage Fruyo Purchased?

day of week
Sun
20.8%
Mon
14.2%
Tue
12.9%
Wed
12.6%
Thu
11.1%
Fri
11.4%
Sat
17.1%
time of day
Morning
12.5%
Noon
22.5%
Afternoon
37.7%
Evening
22.8%
Late
4.5%

Get More Fage Fruyo Data

Contact us for the latest Fage Fruyo consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fage Fruyo consumers switch to?

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Why do consumers stop buying Fage Fruyo products?

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Which retailers do Fage Fruyo shoppers prefer to shop at?

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What motivates consumers to try Fage Fruyo products?

Research the Fage Fruyo Target Market

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Who actually buys Fage Fruyo? Do these consumers match the intended target market of Fage Fruyo?

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What motivates the target market to buy Fage Fruyo?

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What other target market should Fage Fruyo look at?

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Which other brands have a similar target market?

About Our Fage Fruyo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.