Fage Fruyo Consumer Insights

Who buys Fage Fruyo?

A Fage Fruyo consumer is generally very high income, Caucasian, and lower middle age. Fage Fruyo consumers are more likely to purchase Fage Fruyo during larger pantry stocking trips. Brands such as Skippy, Silk, and Yoplait Go-Gurt also tend to be purchased in the same trip. Sample consumer insights data below.

Fage Fruyo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
5.1%
Total Basket $ (median)
$78.93

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fage Fruyo Consumer Demographics

demographic
index
Female
101
Male
91
<24
40
25-34
87
35-44
122
45-54
85
55-64
99
65+
82
African American
35
Asian
66
Caucasian
116
Hispanic
39
demographic
index
Has Kids
100
No Kids
100
- $20k
37
$20k-40k
84
$40k-60k
73
$60k-80k
82
$80k-100k
100
$100k-125k
127
$125k +
207
No College
50
College
102
Adv. Degree
151

Understand Fage Fruyo Consumer Behavior

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Fage Fruyo Basket Affinity & Size

brand
basket affinity
Skippy 10.0x
Silk 9.9x
Yoplait Go-Gurt 9.9x
Horizon Organic 9.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
194
Pantry Stocking (21+ Items)
397

Where is Fage Fruyo Purchased?

channels
index
Club
456
Dollar
6
Drug
44
Food
127
Mass
15
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.9x
Perdue 1.8x
Dannon Oikos 1.8x
Horizon Organic 1.7x

How Did They Pay?

method
index
Cash
77
Credit
138
Debit
90
Food Stamps
14

When is Fage Fruyo Purchased?

day of week
Sun
20.8%
Mon
14.2%
Tue
12.9%
Wed
12.6%
Thu
11.1%
Fri
11.4%
Sat
17.1%
time of day
Morning
12.5%
Noon
22.5%
Afternoon
37.7%
Evening
22.8%
Late
4.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fage Fruyo consumers purchase?

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Why do Fage Fruyo consumers try new brands?

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Where do Fage Fruyo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fage Fruyo Target Market

Arrow and target

Who actually buys Fage Fruyo? Do these consumers match the intended target market of Fage Fruyo?

Thought bubble

What motivates the target market to purchase Fage Fruyo?

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What other target market should Fage Fruyo look at?

venn diagram

Which other brands have a similar target market?

About Our Fage Fruyo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.