Fage Total Consumer Insights

Who buys Fage Total?

A Fage Total consumer is generally very high income, Asian, and senior age. Fage Total consumers are more likely to purchase Fage Total during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Fage Total Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.76
% of Basket $ (median)
5.8%
Total Basket $ (median)
$81.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fage Total Consumer Demographics

demographic
index
Female
98
Male
120
<24
82
25-34
92
35-44
98
45-54
97
55-64
135
65+
145
African American
52
Asian
132
Caucasian
100
Hispanic
78
demographic
index
Has Kids
86
No Kids
131
- $20k
68
$20k-40k
52
$40k-60k
86
$60k-80k
101
$80k-100k
95
$100k-125k
138
$125k +
176
No College
52
College
99
Adv. Degree
161

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Fage Total Basket Affinity & Size

brand
basket affinity
Archer Farms 9.1x
Horizon Organic 7.5x
Sabra 7.3x
Almond Breeze 6.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
185
Pantry Stocking (21+ Items)
404

Where is Fage Total Purchased?

channels
index
Club
242
Dollar
0
Drug
28
Food
109
Gas & Convenience
5
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Almond Breeze 1.6x
Dannon Oikos 1.6x
Sabra 1.6x

How Did They Pay?

method
index
Cash
80
Credit
129
Debit
91
Food Stamps
38

When is Fage Total Purchased?

day of week
Sun
20.3%
Mon
14.4%
Tue
12.2%
Wed
11.0%
Thu
11.2%
Fri
13.1%
Sat
17.8%
time of day
Morning
13.3%
Noon
18.6%
Afternoon
36.1%
Evening
27.5%
Late
4.5%

Get More Fage Total Data

Contact us for the latest Fage Total consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fage Total consumers switch to?

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Why do consumers stop buying Fage Total products?

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Which retailers do Fage Total shoppers prefer to shop at?

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What motivates consumers to try Fage Total products?

Research the Fage Total Target Market

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Who actually buys Fage Total? Do these consumers match the intended target market of Fage Total?

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What motivates the target market to buy Fage Total?

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What other target market should Fage Total look at?

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Which other brands have a similar target market?

About Our Fage Total Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.