Fage Total Consumer Insights

Who buys Fage Total?

A Fage Total consumer is generally very high income, Asian, and senior age. Fage Total consumers are more likely to purchase Fage Total during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Sabra also tend to be purchased in the same trip. Sample consumer insights data below.

Fage Total Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.76
% of Basket $ (median)
5.8%
Total Basket $ (median)
$81.58

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fage Total Consumer Demographics

demographic
index
Female
98
Male
120
<24
82
25-34
92
35-44
98
45-54
97
55-64
135
65+
145
African American
52
Asian
132
Caucasian
100
Hispanic
78
demographic
index
Has Kids
86
No Kids
131
- $20k
68
$20k-40k
52
$40k-60k
86
$60k-80k
101
$80k-100k
95
$100k-125k
138
$125k +
176
No College
52
College
99
Adv. Degree
161

Understand Fage Total Consumer Behavior

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Fage Total Basket Affinity & Size

brand
basket affinity
Archer Farms 9.1x
Horizon Organic 7.5x
Sabra 7.3x
Almond Breeze 6.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
185
Pantry Stocking (21+ Items)
404

Where is Fage Total Purchased?

channels
index
Club
242
Dollar
0
Drug
28
Food
109
Gas & Convenience
5
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Almond Breeze 1.6x
Dannon Oikos 1.6x
Sabra 1.6x

How Did They Pay?

method
index
Cash
80
Credit
129
Debit
91
Food Stamps
38

When is Fage Total Purchased?

day of week
Sun
20.3%
Mon
14.4%
Tue
12.2%
Wed
11.0%
Thu
11.2%
Fri
13.1%
Sat
17.8%
time of day
Morning
13.3%
Noon
18.6%
Afternoon
36.1%
Evening
27.5%
Late
4.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fage Total consumers purchase?

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Why do Fage Total consumers try new brands?

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Where do Fage Total consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fage Total Target Market

Arrow and target

Who actually buys Fage Total? Do these consumers match the intended target market of Fage Total?

Thought bubble

What motivates the target market to purchase Fage Total?

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What other target market should Fage Total look at?

venn diagram

Which other brands have a similar target market?

About Our Fage Total Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.