Fage Total Consumer Insights

Who buys Fage Total?

A Fage Total consumer is generally very high income, Asian, and senior age. Fage Total consumers are more likely to purchase Fage Total during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Fage Total Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.76
% of Basket $ (median)
5.8%
Total Basket $ (median)
$81.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fage Total Consumer Demographics

demographic
index
Female
98
Male
120
<24
82
25-34
92
35-44
98
45-54
97
55-64
135
65+
145
African American
52
Asian
132
Caucasian
100
Hispanic
78
demographic
index
Has Kids
86
No Kids
131
- $20k
68
$20k-40k
52
$40k-60k
86
$60k-80k
101
$80k-100k
95
$100k-125k
138
$125k +
176
No College
52
College
99
Adv. Degree
161

Understand Fage Total Consumer Behavior

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Fage Total Basket Affinity & Size

brand
basket affinity
Archer Farms 9.1x
Horizon Organic 7.5x
Sabra 7.3x
Almond Breeze 6.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
185
Pantry Stocking (21+ Items)
404

Where is Fage Total Purchased?

channels
index
Club
242
Dollar
0
Drug
28
Food
109
Gas & Convenience
5
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Almond Breeze 1.6x
Dannon Oikos 1.6x
Sabra 1.6x

How Did They Pay?

method
index
Cash
80
Credit
129
Debit
91
Food Stamps
38

When is Fage Total Purchased?

day of week
Sun
20.3%
Mon
14.4%
Tue
12.2%
Wed
11.0%
Thu
11.2%
Fri
13.1%
Sat
17.8%
time of day
Morning
13.3%
Noon
18.6%
Afternoon
36.1%
Evening
27.5%
Late
4.5%

About Our Fage Total Consumer Insights

How do we know who buys Fage Total? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fage Total consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.