Fairlife Consumer Insights

Who buys Fairlife?

A Fairlife consumer is generally very high income, Caucasian, and adolescent age. Fairlife consumers are more likely to purchase Fairlife during larger pantry stocking trips. Brands such as Horizon Organic, Sargento, and Dannon Oikos also tend to be purchased in the same trip. See sample consumer insights data below.

Fairlife Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.9%
Total Basket $ (median)
$57.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fairlife Consumer Demographics

demographic
index
Female
99
Male
113
<24
137
25-34
109
35-44
101
45-54
94
55-64
78
65+
63
African American
69
Asian
80
Caucasian
106
Hispanic
76
demographic
index
Has Kids
95
No Kids
110
- $20k
94
$20k-40k
82
$40k-60k
98
$60k-80k
105
$80k-100k
96
$100k-125k
97
$125k +
133
No College
76
College
107
Adv. Degree
95

Understand Fairlife Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Fairlife Basket Affinity & Size

brand
basket affinity
Horizon Organic 6.0x
Sargento 4.9x
Dannon Oikos 4.9x
Eggland's Best 4.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
392

Where is Fairlife Purchased?

channels
index
Club
0
Drug
15
Food
118
Gas & Convenience
8
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Gold Peak 1.5x
Eggland's Best 1.4x
Dannon 1.4x

How Did They Pay?

method
index
Cash
82
Credit
113
Debit
97
Food Stamps
103

When is Fairlife Purchased?

day of week
Sun
19.2%
Mon
13.3%
Tue
13.4%
Wed
12.3%
Thu
11.9%
Fri
15.0%
Sat
14.8%
time of day
Morning
14.3%
Noon
14.5%
Afternoon
31.6%
Evening
31.2%
Late
8.4%

About Our Fairlife Consumer Insights

How do we know who buys Fairlife? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fairlife consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.