Family Sack Consumer Insights

Who buys Family Sack?

A Family Sack consumer is generally lower income, African American, and lower middle age. Family Sack consumers are more likely to purchase Family Sack during larger pantry stocking trips. Brands such as Totino's Party Pizza, Maruchan Ramen, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Family Sack Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.48
% of Basket $ (median)
6.7%
Total Basket $ (median)
$96.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Family Sack Consumer Demographics

demographic
index
Female
102
Male
81
<24
90
25-34
100
35-44
119
45-54
92
55-64
55
65+
31
African American
220
Asian
48
Caucasian
103
Hispanic
65
demographic
index
Has Kids
120
No Kids
54
- $20k
101
$20k-40k
125
$40k-60k
100
$60k-80k
103
$80k-100k
98
$100k-125k
90
$125k +
72
No College
140
College
96
Adv. Degree
74

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Family Sack Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
541

Where is Family Sack Purchased?

channels
index
Drug
1
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 2.1x
Armour 2.0x
Hawaiian Punch 1.9x
Ro-Tel 1.8x

How Did They Pay?

method
index
Cash
90
Credit
73
Debit
115
Food Stamps
246

When is Family Sack Purchased?

day of week
Sun
19.3%
Mon
14.2%
Tue
12.4%
Wed
10.6%
Thu
11.4%
Fri
15.9%
Sat
16.3%
time of day
Morning
16.9%
Noon
17.4%
Afternoon
32.1%
Evening
25.7%
Late
7.9%

About Our Family Sack Consumer Insights

How do we know who buys Family Sack? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Family Sack consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.