Famous Amos Consumer Insights

Who buys Famous Amos?

A Famous Amos consumer is generally very high income, Hispanic, and upper middle age. Famous Amos consumers are more likely to purchase Famous Amos during larger pantry stocking trips. Brands such as Cheez-It, Hawaiian Punch, and Frito-Lay also tend to be purchased in the same trip. See sample consumer insights data below.

Famous Amos Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.50
% of Basket $ (median)
5.7%
Total Basket $ (median)
$78.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Famous Amos Consumer Demographics

demographic
index
Female
100
Male
102
<24
62
25-34
77
35-44
110
45-54
117
55-64
104
65+
89
African American
123
Asian
121
Caucasian
90
Hispanic
139
demographic
index
Has Kids
107
No Kids
85
- $20k
85
$20k-40k
81
$40k-60k
97
$60k-80k
106
$80k-100k
105
$100k-125k
103
$125k +
122
No College
103
College
95
Adv. Degree
119

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Famous Amos Basket Affinity & Size

brand
basket affinity
Cheez-It 8.3x
Hawaiian Punch 6.1x
Frito-Lay 5.8x
Kellogg's 5.5x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
356

Where is Famous Amos Purchased?

channels
index
Club
599
Dollar
46
Drug
12
Food
63
Gas & Convenience
16
Mass
32
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.5x
YoCrunch 1.5x
Hawaiian Punch 1.4x
Entenmann's 1.4x

How Did They Pay?

method
index
Cash
85
Credit
104
Debit
107
Food Stamps
101

When is Famous Amos Purchased?

day of week
Sun
15.1%
Mon
15.6%
Tue
13.3%
Wed
13.6%
Thu
12.2%
Fri
14.6%
Sat
15.6%
time of day
Morning
16.3%
Noon
20.0%
Afternoon
34.4%
Evening
26.4%
Late
2.9%

Get More Famous Amos Data

Contact us for the latest Famous Amos consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Famous Amos consumers switch to?

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Why do consumers stop buying Famous Amos products?

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Which retailers do Famous Amos shoppers prefer to shop at?

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What motivates consumers to try Famous Amos products?

Research the Famous Amos Target Market

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Who actually buys Famous Amos? Do these consumers match the intended target market of Famous Amos?

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What motivates the target market to purchase Famous Amos?

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What other target market should Famous Amos look at?

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Which other brands have a similar target market?

About Our Famous Amos Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.