Famous Amos Consumer Insights

Who buys Famous Amos? A Famous Amos consumer is generally very high income, Hispanic, and upper middle age. Famous Amos consumers are more likely to purchase Famous Amos during larger pantry stocking trips. Brands such as Cheez-It, Hawaiian Punch, and Frito-Lay also tend to be purchased in the same trip. Sample consumer insights data below.

Famous Amos Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.50
% of Basket $ (median)
5.7%
Total Basket $ (median)
$78.77

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Famous Amos Consumer Demographics

demographic
index
Female
100
Male
102
<24
62
25-34
77
35-44
110
45-54
117
55-64
104
65+
89
African American
123
Asian
121
Caucasian
90
Hispanic
139
demographic
index
Has Kids
107
No Kids
85
- $20k
85
$20k-40k
81
$40k-60k
97
$60k-80k
106
$80k-100k
105
$100k-125k
103
$125k +
122
No College
103
College
95
Adv. Degree
119

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Famous Amos Basket Affinity & Size

brand
basket affinity
Cheez-It 8.3x
Hawaiian Punch 6.1x
Frito-Lay 5.8x
Kellogg's 5.5x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
356

Where is Famous Amos Purchased?

channels
index
Club
599
Dollar
46
Drug
12
Food
63
Gas & Convenience
16
Mass
32
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.5x
YoCrunch 1.5x
Hawaiian Punch 1.4x
Entenmann's 1.4x

How Did They Pay?

method
index
Cash
85
Credit
104
Debit
107
Food Stamps
101

When is Famous Amos Purchased?

day of week
Sun
15.1%
Mon
15.6%
Tue
13.3%
Wed
13.6%
Thu
12.2%
Fri
14.6%
Sat
15.6%
time of day
Morning
16.3%
Noon
20.0%
Afternoon
34.4%
Evening
26.4%
Late
2.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Famous Amos consumers purchase?

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Why do Famous Amos consumers try new brands?

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Where do Famous Amos consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Famous Amos Target Market

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Who actually buys Famous Amos? Do these consumers match the intended target market of Famous Amos?

Thought bubble

What motivates the target market to purchase Famous Amos?

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What other target market should Famous Amos look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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