Fanta Consumer Insights

Who buys Fanta?

A Fanta consumer is generally very low income, African American, and adolescent age. Fanta consumers are more likely to purchase Fanta during larger pantry stocking trips. Brands such as Sprite, Coca-Cola, and Minute Maid also tend to be purchased in the same trip. Sample consumer insights data below.

Fanta Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.69
% of Basket $ (median)
6.3%
Total Basket $ (median)
$27.04

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fanta Consumer Demographics

demographic
index
Female
99
Male
114
<24
139
25-34
114
35-44
98
45-54
96
55-64
71
65+
59
African American
277
Asian
133
Caucasian
77
Hispanic
186
demographic
index
Has Kids
106
No Kids
87
- $20k
157
$20k-40k
134
$40k-60k
108
$60k-80k
93
$80k-100k
76
$100k-125k
70
$125k +
70
No College
134
College
97
Adv. Degree
73

Understand Fanta Consumer Behavior

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Fanta Basket Affinity & Size

brand
basket affinity
Sprite 13.8x
Coca-Cola 8.4x
Minute Maid 6.3x
Coca-Cola Zero 5.7x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
284

Where is Fanta Purchased?

channels
index
Beauty
22
Club
8
Dollar
322
Drug
113
Food
140
Gas & Convenience
232
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Armour 1.4x
Marlboro Gold Pack 1.4x
Kool-Aid 1.4x

How Did They Pay?

method
index
Cash
132
Credit
76
Debit
93
Food Stamps
217

When is Fanta Purchased?

day of week
Sun
16.9%
Mon
11.9%
Tue
11.6%
Wed
12.4%
Thu
12.2%
Fri
16.0%
Sat
19.2%
time of day
Morning
13.2%
Noon
15.0%
Afternoon
33.6%
Evening
29.9%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fanta consumers purchase?

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Why do Fanta consumers try new brands?

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Where do Fanta consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fanta Target Market

Arrow and target

Who actually buys Fanta? Do these consumers match the intended target market of Fanta?

Thought bubble

What motivates the target market to purchase Fanta?

magnifying glass

What other target market should Fanta look at?

venn diagram

Which other brands have a similar target market?

About Our Fanta Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.