Fanta Consumer Insights

Who buys Fanta?

A Fanta consumer is generally very low income, African American, and adolescent age. Fanta consumers are more likely to purchase Fanta during larger pantry stocking trips. Brands such as Sprite, Coca-Cola, and Minute Maid also tend to be purchased in the same trip. See sample consumer insights data below.

Fanta Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.69
% of Basket $ (median)
6.3%
Total Basket $ (median)
$27.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fanta Consumer Demographics

demographic
index
Female
99
Male
114
<24
139
25-34
114
35-44
98
45-54
96
55-64
71
65+
59
African American
277
Asian
133
Caucasian
77
Hispanic
186
demographic
index
Has Kids
106
No Kids
87
- $20k
157
$20k-40k
134
$40k-60k
108
$60k-80k
93
$80k-100k
76
$100k-125k
70
$125k +
70
No College
134
College
97
Adv. Degree
73

Understand Fanta Consumer Behavior

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Fanta Basket Affinity & Size

brand
basket affinity
Sprite 13.8x
Coca-Cola 8.4x
Minute Maid 6.3x
Coca-Cola Zero 5.7x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
284

Where is Fanta Purchased?

channels
index
Beauty
22
Club
8
Dollar
322
Drug
113
Food
140
Gas & Convenience
232
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Armour 1.4x
Marlboro Gold Pack 1.4x
Kool-Aid 1.4x

How Did They Pay?

method
index
Cash
132
Credit
76
Debit
93
Food Stamps
217

When is Fanta Purchased?

day of week
Sun
16.9%
Mon
11.9%
Tue
11.6%
Wed
12.4%
Thu
12.2%
Fri
16.0%
Sat
19.2%
time of day
Morning
13.2%
Noon
15.0%
Afternoon
33.6%
Evening
29.9%
Late
8.3%

About Our Fanta Consumer Insights

How do we know who buys Fanta? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fanta consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.