fantastik Consumer Insights

Who buys Fantastik?

A fantastik consumer is generally very low income, African American, and young adult age. fantastik consumers are more likely to purchase fantastik during larger pantry stocking trips. Brands such as Glade, Lysol, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Fantastik Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.49
% of Basket $ (median)
5.9%
Total Basket $ (median)
$42.53

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fantastik Consumer Demographics

demographic
index
Female
101
Male
87
<24
94
25-34
116
35-44
101
45-54
91
55-64
80
65+
60
African American
198
Asian
107
Caucasian
89
Hispanic
129
demographic
index
Has Kids
99
No Kids
103
- $20k
126
$20k-40k
122
$40k-60k
108
$60k-80k
102
$80k-100k
86
$100k-125k
82
$125k +
69
No College
115
College
100
Adv. Degree
81

Understand Fantastik Consumer Behavior

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Fantastik Basket Affinity & Size

brand
basket affinity
Glade 13.5x
Lysol 11.0x
Clorox 10.1x
Softsoap 8.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
364

Where is Fantastik Purchased?

channels
index
Club
35
Dollar
243
Drug
102
Food
59
Gas & Convenience
39
Mass
141
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Olay 1.5x
Huggies 1.4x
Birds Eye 1.4x

How Did They Pay?

method
index
Cash
114
Credit
91
Debit
98
Food Stamps
91

When is Fantastik Purchased?

day of week
Sun
14.5%
Mon
11.8%
Tue
13.4%
Wed
12.8%
Thu
12.4%
Fri
16.7%
Sat
18.4%
time of day
Morning
16.3%
Noon
18.0%
Afternoon
33.2%
Evening
24.7%
Late
7.9%

Get More Fantastik Data

Contact us for the latest Fantastik consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fantastik consumers switch to?

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Why do consumers stop buying Fantastik products?

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Which retailers do Fantastik shoppers prefer to shop at?

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What motivates consumers to try Fantastik products?

Research the Fantastik Target Market

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Who actually buys Fantastik? Do these consumers match the intended target market of Fantastik?

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What motivates the target market to buy Fantastik?

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What other target market should Fantastik look at?

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Which other brands have a similar target market?

About Our Fantastik Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.