fantastik Consumer Insights

Who buys Fantastik? A fantastik consumer is generally very low income, African American, and young adult age. fantastik consumers are more likely to purchase fantastik during larger pantry stocking trips. Brands such as Glade, Lysol, and Clorox also tend to be purchased in the same trip. Sample consumer insights data below.

Fantastik Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
5.9%
Total Basket $ (median)
$42.53

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fantastik Consumer Demographics

demographic
index
Female
101
Male
87
<24
94
25-34
116
35-44
101
45-54
91
55-64
80
65+
60
African American
198
Asian
107
Caucasian
89
Hispanic
129
demographic
index
Has Kids
99
No Kids
103
- $20k
126
$20k-40k
122
$40k-60k
108
$60k-80k
102
$80k-100k
86
$100k-125k
82
$125k +
69
No College
115
College
100
Adv. Degree
81

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Fantastik Basket Affinity & Size

brand
basket affinity
Glade 13.5x
Lysol 11.0x
Clorox 10.1x
Softsoap 8.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
364

Where is Fantastik Purchased?

channels
index
Club
35
Dollar
243
Drug
102
Food
59
Gas & Convenience
39
Mass
141
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Olay 1.5x
Huggies 1.4x
Birds Eye 1.4x

How Did They Pay?

method
index
Cash
114
Credit
91
Debit
98
Food Stamps
91

When is Fantastik Purchased?

day of week
Sun
14.5%
Mon
11.8%
Tue
13.4%
Wed
12.8%
Thu
12.4%
Fri
16.7%
Sat
18.4%
time of day
Morning
16.3%
Noon
18.0%
Afternoon
33.2%
Evening
24.7%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fantastik consumers purchase?

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Why do Fantastik consumers try new brands?

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Where do Fantastik consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fantastik Target Market

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Who actually buys Fantastik? Do these consumers match the intended target market of Fantastik?

Thought bubble

What motivates the target market to purchase Fantastik?

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What other target market should Fantastik look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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