Farina Consumer Insights

Who buys Farina?

A Farina consumer is generally slightly lower income, African American, and senior age. Farina consumers are more likely to purchase Farina during larger pantry stocking trips. Brands such as Quaker, Libby's, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Farina Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.9%
Total Basket $ (median)
$70.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Farina Consumer Demographics

demographic
index
Female
97
Male
128
<24
81
25-34
98
35-44
89
45-54
111
55-64
129
65+
140
African American
271
Asian
49
Caucasian
89
Hispanic
164
demographic
index
Has Kids
99
No Kids
103
- $20k
111
$20k-40k
93
$40k-60k
120
$60k-80k
99
$80k-100k
99
$100k-125k
96
$125k +
77
No College
115
College
96
Adv. Degree
101

Understand Farina Consumer Behavior

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Farina Basket Affinity & Size

brand
basket affinity
Quaker 7.4x
Libby's 6.1x
Goya 4.9x
General Mills Honey Nut Cheerios 4.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
475

Where is Farina Purchased?

channels
index
Dollar
2
Drug
9
Food
93
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Hawaiian Punch 1.5x
Kelloggs Frosted Flakes 1.5x
Post Honey Bunches Of Oats 1.5x

How Did They Pay?

method
index
Cash
116
Credit
79
Debit
98
Food Stamps
217

When is Farina Purchased?

day of week
Sun
17.2%
Mon
13.0%
Tue
13.5%
Wed
11.9%
Thu
12.3%
Fri
13.6%
Sat
18.6%
time of day
Morning
15.6%
Noon
17.3%
Afternoon
34.1%
Evening
26.1%
Late
6.8%

Get More Farina Data

Contact us for the latest Farina consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Farina consumers switch to?

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Why do consumers stop buying Farina products?

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Which retailers do Farina shoppers prefer to shop at?

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What motivates consumers to try Farina products?

Research the Farina Target Market

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Who actually buys Farina? Do these consumers match the intended target market of Farina?

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What motivates the target market to purchase Farina?

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What other target market should Farina look at?

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Which other brands have a similar target market?

About Our Farina Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.