Farm Fresh Consumer Insights

Who buys Farm Fresh? A Farm Fresh consumer is generally lower income, Asian, and older age. Farm Fresh consumers are more likely to purchase Farm Fresh during larger pantry stocking trips. Brands such as Yoplait Light, Bar-S, and TURKEY KNOB also tend to be purchased in the same trip. Sample consumer insights data below.

Farm Fresh Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.6%
Total Basket $ (median)
$43.70

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Farm Fresh Consumer Demographics

demographic
index
Female
100
Male
104
<24
109
25-34
135
35-44
75
45-54
89
55-64
150
65+
44
African American
69
Asian
183
Caucasian
93
Hispanic
72
demographic
index
Has Kids
106
No Kids
87
- $20k
123
$20k-40k
136
$40k-60k
109
$60k-80k
81
$80k-100k
121
$100k-125k
100
$125k +
26
No College
106
College
106
Adv. Degree
62

Understand Farm Fresh Consumer Behavior

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Farm Fresh Basket Affinity & Size

brand
basket affinity
Yoplait Light 10.7x
Bar-S 9.2x
TURKEY KNOB 8.9x
Prego 7.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
443

Where is Farm Fresh Purchased?

channels
index
Drug
1
Food
296
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 2.0x
Taylor Farms 1.8x
Gold Peak 1.7x
Jennie-O 1.7x

How Did They Pay?

method
index
Cash
406
Credit
8
Debit
28
Food Stamps
139

When is Farm Fresh Purchased?

day of week
Sun
16.5%
Mon
14.7%
Tue
12.5%
Wed
16.4%
Thu
11.8%
Fri
12.9%
Sat
15.3%
time of day
Morning
11.8%
Noon
15.4%
Afternoon
34.5%
Evening
30.4%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Farm Fresh consumers purchase?

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Why do Farm Fresh consumers try new brands?

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Where do Farm Fresh consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Farm Fresh Target Market

Arrow and target

Who actually buys Farm Fresh? Do these consumers match the intended target market of Farm Fresh?

Thought bubble

What motivates the target market to purchase Farm Fresh?

magnifying glass

What other target market should Farm Fresh look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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