Farm Fresh Consumer Insights

Who buys Farm Fresh?

A Farm Fresh consumer is generally lower income, Asian, and older age. Farm Fresh consumers are more likely to purchase Farm Fresh during larger pantry stocking trips. Brands such as Yoplait Light, Bar-S, and TURKEY KNOB also tend to be purchased in the same trip. See sample consumer insights data below.

Farm Fresh Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.6%
Total Basket $ (median)
$43.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Farm Fresh Consumer Demographics

demographic
index
Female
100
Male
104
<24
109
25-34
135
35-44
75
45-54
89
55-64
150
65+
44
African American
69
Asian
183
Caucasian
93
Hispanic
72
demographic
index
Has Kids
106
No Kids
87
- $20k
123
$20k-40k
136
$40k-60k
109
$60k-80k
81
$80k-100k
121
$100k-125k
100
$125k +
26
No College
106
College
106
Adv. Degree
62

Understand Farm Fresh Consumer Behavior

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Farm Fresh Basket Affinity & Size

brand
basket affinity
Yoplait Light 10.7x
Bar-S 9.2x
TURKEY KNOB 8.9x
Prego 7.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
443

Where is Farm Fresh Purchased?

channels
index
Drug
1
Food
296
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 2.0x
Taylor Farms 1.8x
Gold Peak 1.7x
Jennie-O 1.7x

How Did They Pay?

method
index
Cash
406
Credit
8
Debit
28
Food Stamps
139

When is Farm Fresh Purchased?

day of week
Sun
16.5%
Mon
14.7%
Tue
12.5%
Wed
16.4%
Thu
11.8%
Fri
12.9%
Sat
15.3%
time of day
Morning
11.8%
Noon
15.4%
Afternoon
34.5%
Evening
30.4%
Late
7.9%

About Our Farm Fresh Consumer Insights

How do we know who buys Farm Fresh? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Farm Fresh consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.