Farm Rich Consumer Insights

Who buys Farm Rich?

A Farm Rich consumer is generally very low income, Caucasian, and adolescent age. Farm Rich consumers are more likely to purchase Farm Rich during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Totino's Party Pizza, and Digiorno also tend to be purchased in the same trip. See sample consumer insights data below.

Farm Rich Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
7.4%
Total Basket $ (median)
$81.21

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Farm Rich Consumer Demographics

demographic
index
Female
101
Male
86
<24
117
25-34
101
35-44
106
45-54
103
55-64
64
65+
60
African American
91
Asian
41
Caucasian
110
Hispanic
73
demographic
index
Has Kids
110
No Kids
78
- $20k
118
$20k-40k
105
$40k-60k
112
$60k-80k
109
$80k-100k
94
$100k-125k
85
$125k +
70
No College
120
College
100
Adv. Degree
77

Understand Farm Rich Consumer Behavior

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Farm Rich Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 8.2x
Totino's Party Pizza 5.6x
Digiorno 5.2x
Red Baron 5.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
487

Where is Farm Rich Purchased?

channels
index
Club
202
Dollar
42
Drug
15
Food
70
Gas & Convenience
2
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.6x
Red Baron 1.5x
Armour 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
74
Credit
95
Debit
106
Food Stamps
215

When is Farm Rich Purchased?

day of week
Sun
18.0%
Mon
12.0%
Tue
11.2%
Wed
11.8%
Thu
11.2%
Fri
16.4%
Sat
19.4%
time of day
Morning
13.8%
Noon
16.8%
Afternoon
35.4%
Evening
27.8%
Late
6.2%

About Our Farm Rich Consumer Insights

How do we know who buys Farm Rich? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Farm Rich consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.