Farm Rich Consumer Insights

Who buys Farm Rich? A Farm Rich consumer is generally very low income, Caucasian, and adolescent age. Farm Rich consumers are more likely to purchase Farm Rich during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Totino's Party Pizza, and Digiorno also tend to be purchased in the same trip. Sample consumer insights data below.

Farm Rich Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
7.4%
Total Basket $ (median)
$81.21

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Farm Rich Consumer Demographics

demographic
index
Female
101
Male
86
<24
117
25-34
101
35-44
106
45-54
103
55-64
64
65+
60
African American
91
Asian
41
Caucasian
110
Hispanic
73
demographic
index
Has Kids
110
No Kids
78
- $20k
118
$20k-40k
105
$40k-60k
112
$60k-80k
109
$80k-100k
94
$100k-125k
85
$125k +
70
No College
120
College
100
Adv. Degree
77

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Farm Rich Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 8.2x
Totino's Party Pizza 5.6x
Digiorno 5.2x
Red Baron 5.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
487

Where is Farm Rich Purchased?

channels
index
Club
202
Dollar
42
Drug
15
Food
70
Gas & Convenience
2
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.6x
Red Baron 1.5x
Armour 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
74
Credit
95
Debit
106
Food Stamps
215

When is Farm Rich Purchased?

day of week
Sun
18.0%
Mon
12.0%
Tue
11.2%
Wed
11.8%
Thu
11.2%
Fri
16.4%
Sat
19.4%
time of day
Morning
13.8%
Noon
16.8%
Afternoon
35.4%
Evening
27.8%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Farm Rich consumers purchase?

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Why do Farm Rich consumers try new brands?

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Where do Farm Rich consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Farm Rich Target Market

Arrow and target

Who actually buys Farm Rich? Do these consumers match the intended target market of Farm Rich?

Thought bubble

What motivates the target market to purchase Farm Rich?

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What other target market should Farm Rich look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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