Farmer John Consumer Insights

Who buys Farmer John?

A Farmer John consumer is generally very low income, Hispanic, and adolescent age. Farmer John consumers are more likely to purchase Farmer John during larger pantry stocking trips. Brands such as Smart Balance, Bar-S, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Farmer John Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.8%
Total Basket $ (median)
$51.36

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Farmer John Consumer Demographics

demographic
index
Female
100
Male
102
<24
132
25-34
119
35-44
95
45-54
85
55-64
86
65+
104
African American
93
Asian
300
Caucasian
47
Hispanic
359
demographic
index
Has Kids
106
No Kids
86
- $20k
152
$20k-40k
114
$40k-60k
111
$60k-80k
86
$80k-100k
87
$100k-125k
88
$125k +
77
No College
133
College
100
Adv. Degree
61

Understand Farmer John Consumer Behavior

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Farmer John Basket Affinity & Size

brand
basket affinity
Smart Balance 11.7x
Bar-S 9.7x
Oroweat 7.6x
Jennie-O 5.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
425

Where is Farmer John Purchased?

channels
index
Club
148
Dollar
98
Drug
4
Food
190
Gas & Convenience
4
Mass
41
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.3x
Fresh Selections 2.0x
Skippy 1.9x
Bar-S 1.9x

How Did They Pay?

method
index
Cash
202
Credit
45
Debit
90
Food Stamps
196

When is Farmer John Purchased?

day of week
Sun
17.4%
Mon
13.1%
Tue
12.3%
Wed
12.3%
Thu
12.5%
Fri
15.7%
Sat
16.7%
time of day
Morning
16.8%
Noon
16.2%
Afternoon
31.5%
Evening
28.2%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Farmer John consumers purchase?

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Why do Farmer John consumers try new brands?

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Where do Farmer John consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Farmer John Target Market

Arrow and target

Who actually buys Farmer John? Do these consumers match the intended target market of Farmer John?

Thought bubble

What motivates the target market to purchase Farmer John?

magnifying glass

What other target market should Farmer John look at?

venn diagram

Which other brands have a similar target market?

About Our Farmer John Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.