Farmers Market Consumer Insights

Who buys Farmers Market? A Farmers Market consumer is generally lower income, Hispanic, and adolescent age. Farmers Market consumers are more likely to purchase Farmers Market during larger pantry stocking trips. Brands such as Blue Bonnet, Generic Pma, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Farmers Market Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.86
% of Basket $ (median)
3.7%
Total Basket $ (median)
$78.17

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Farmers Market Consumer Demographics

demographic
index
Female
100
Male
98
<24
115
25-34
108
35-44
92
45-54
101
55-64
105
65+
107
African American
92
Asian
70
Caucasian
102
Hispanic
116
demographic
index
Has Kids
100
No Kids
100
- $20k
122
$20k-40k
122
$40k-60k
111
$60k-80k
105
$80k-100k
95
$100k-125k
78
$125k +
58
No College
126
College
98
Adv. Degree
79

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Farmers Market Basket Affinity & Size

brand
basket affinity
Blue Bonnet 6.0x
Generic Pma 5.6x
Marketside 5.5x
TURKEY KNOB 4.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
493

Where is Farmers Market Purchased?

channels
index
Club
41
Drug
0
Food
0
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.4x
Marketside 1.4x
Hawaiian Punch 1.3x
Ro-Tel 1.3x

How Did They Pay?

method
index
Cash
86
Credit
87
Debit
111
Food Stamps
191

When is Farmers Market Purchased?

day of week
Sun
17.6%
Mon
13.1%
Tue
11.7%
Wed
11.2%
Thu
11.8%
Fri
15.7%
Sat
18.8%
time of day
Morning
15.3%
Noon
16.7%
Afternoon
33.6%
Evening
27.1%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Farmers Market consumers purchase?

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Why do Farmers Market consumers try new brands?

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Where do Farmers Market consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Farmers Market Target Market

Arrow and target

Who actually buys Farmers Market? Do these consumers match the intended target market of Farmers Market?

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What motivates the target market to purchase Farmers Market?

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What other target market should Farmers Market look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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