Farmers Market Consumer Insights

Who buys Farmers Market?

A Farmers Market consumer is generally lower income, Hispanic, and adolescent age. Farmers Market consumers are more likely to purchase Farmers Market during larger pantry stocking trips. Brands such as Blue Bonnet, Generic Pma, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Farmers Market Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.86
% of Basket $ (median)
3.7%
Total Basket $ (median)
$78.17

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Farmers Market Consumer Demographics

demographic
index
Female
100
Male
98
<24
115
25-34
108
35-44
92
45-54
101
55-64
105
65+
107
African American
92
Asian
70
Caucasian
102
Hispanic
116
demographic
index
Has Kids
100
No Kids
100
- $20k
122
$20k-40k
122
$40k-60k
111
$60k-80k
105
$80k-100k
95
$100k-125k
78
$125k +
58
No College
126
College
98
Adv. Degree
79

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Farmers Market Basket Affinity & Size

brand
basket affinity
Blue Bonnet 6.0x
Generic Pma 5.6x
Marketside 5.5x
TURKEY KNOB 4.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
493

Where is Farmers Market Purchased?

channels
index
Club
41
Drug
0
Food
0
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.4x
Marketside 1.4x
Hawaiian Punch 1.3x
Ro-Tel 1.3x

How Did They Pay?

method
index
Cash
86
Credit
87
Debit
111
Food Stamps
191

When is Farmers Market Purchased?

day of week
Sun
17.6%
Mon
13.1%
Tue
11.7%
Wed
11.2%
Thu
11.8%
Fri
15.7%
Sat
18.8%
time of day
Morning
15.3%
Noon
16.7%
Afternoon
33.6%
Evening
27.1%
Late
7.3%

Get More Farmers Market Data

Contact us for the latest Farmers Market consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Farmers Market consumers switch to?

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Why do consumers stop buying Farmers Market products?

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Which retailers do Farmers Market shoppers prefer to shop at?

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What motivates consumers to try Farmers Market products?

Research the Farmers Market Target Market

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Who actually buys Farmers Market? Do these consumers match the intended target market of Farmers Market?

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What motivates the target market to buy Farmers Market?

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What other target market should Farmers Market look at?

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Which other brands have a similar target market?

About Our Farmers Market Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.