Farmhouse Consumer Insights

Who buys Farmhouse ? Farmhouse consumers are generally very high income, African American, and senior age. Farmhouse consumers are more likely to purchase Farmhouse during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Natures Own also tend to be purchased in the same trip. Sample consumer insights data below.

Farmhouse Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.78
% of Basket $ (median)
4.4%
Total Basket $ (median)
$85.75

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Farmhouse Consumer Demographics

demographic
index
Female
97
Male
128
<24
94
25-34
112
35-44
92
45-54
106
55-64
75
65+
147
African American
144
Asian
115
Caucasian
93
Hispanic
124
demographic
index
Has Kids
96
No Kids
109
- $20k
85
$20k-40k
86
$40k-60k
108
$60k-80k
86
$80k-100k
98
$100k-125k
114
$125k +
126
No College
80
College
101
Adv. Degree
121

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Farmhouse Basket Affinity & Size

brand
basket affinity
Taylor Farms 12.3x
Generic Pma 8.6x
Natures Own 6.9x
Bertolli 6.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
398

Where is Farmhouse Purchased?

channels
index
Club
350
Food
73
Gas & Convenience
4
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.8x
Eggland's Best 1.5x
Oroweat 1.5x
Sunny Meadow 1.4x

How Did They Pay?

method
index
Cash
82
Credit
104
Debit
109
Food Stamps
87

When is Farmhouse Purchased?

day of week
Sun
19.0%
Mon
15.0%
Tue
13.2%
Wed
12.0%
Thu
10.3%
Fri
13.1%
Sat
17.5%
time of day
Morning
14.5%
Noon
18.6%
Afternoon
36.9%
Evening
25.5%
Late
4.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Farmhouse consumers purchase?

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Why do Farmhouse consumers try new brands?

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Where do Farmhouse consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Farmhouse Target Market

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Who actually buys Farmhouse ? Do these consumers match the intended target market of Farmhouse ?

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What motivates the target market to purchase Farmhouse ?

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What other target market should Farmhouse look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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