Farmhouse Consumer Insights

Who buys Farmhouse ?

A Farmhouse consumer is generally very high income, African American, and senior age. Farmhouse consumers are more likely to purchase Farmhouse during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Natures Own also tend to be purchased in the same trip. See sample consumer insights data below.

Farmhouse Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.78
% of Basket $ (median)
4.4%
Total Basket $ (median)
$85.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Farmhouse Consumer Demographics

demographic
index
Female
97
Male
128
<24
94
25-34
112
35-44
92
45-54
106
55-64
75
65+
147
African American
144
Asian
115
Caucasian
93
Hispanic
124
demographic
index
Has Kids
96
No Kids
109
- $20k
85
$20k-40k
86
$40k-60k
108
$60k-80k
86
$80k-100k
98
$100k-125k
114
$125k +
126
No College
80
College
101
Adv. Degree
121

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Farmhouse Basket Affinity & Size

brand
basket affinity
Taylor Farms 12.3x
Generic Pma 8.6x
Natures Own 6.9x
Bertolli 6.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
398

Where is Farmhouse Purchased?

channels
index
Club
350
Food
73
Gas & Convenience
4
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.8x
Eggland's Best 1.5x
Oroweat 1.5x
Sunny Meadow 1.4x

How Did They Pay?

method
index
Cash
82
Credit
104
Debit
109
Food Stamps
87

When is Farmhouse Purchased?

day of week
Sun
19.0%
Mon
15.0%
Tue
13.2%
Wed
12.0%
Thu
10.3%
Fri
13.1%
Sat
17.5%
time of day
Morning
14.5%
Noon
18.6%
Afternoon
36.9%
Evening
25.5%
Late
4.5%

Get More Farmhouse Data

Contact us for the latest Farmhouse consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Farmhouse consumers switch to?

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Why do consumers stop buying Farmhouse products?

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Which retailers do Farmhouse shoppers prefer to shop at?

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What motivates consumers to try Farmhouse products?

Research the Farmhouse Target Market

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Who actually buys Farmhouse ? Do these consumers match the intended target market of Farmhouse ?

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What motivates the target market to buy Farmhouse ?

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What other target market should Farmhouse look at?

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Which other brands have a similar target market?

About Our Farmhouse Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.