Farmland Consumer Insights

Who buys Farmland?

A Farmland consumer is generally median income, Caucasian, and senior age. Farmland consumers are more likely to purchase Farmland during larger pantry stocking trips. Brands such as Farmers Market, Johnsonville, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Farmland Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.18
% of Basket $ (median)
6.2%
Total Basket $ (median)
$67.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Farmland Consumer Demographics

demographic
index
Female
101
Male
88
<24
90
25-34
101
35-44
96
45-54
106
55-64
97
65+
125
African American
64
Asian
76
Caucasian
105
Hispanic
95
demographic
index
Has Kids
101
No Kids
98
- $20k
96
$20k-40k
96
$40k-60k
102
$60k-80k
113
$80k-100k
105
$100k-125k
100
$125k +
80
No College
101
College
103
Adv. Degree
83

Understand Farmland Consumer Behavior

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Farmland Basket Affinity & Size

brand
basket affinity
Farmers Market 6.2x
Johnsonville 5.2x
Bar-S 5.0x
Totino's Party Pizza 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
480

Where is Farmland Purchased?

channels
index
Beauty
0
Club
71
Dollar
4
Drug
23
Food
119
Gas & Convenience
14
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.5x
Farmers Market 1.4x
Yoplait Light 1.3x
Johnsonville 1.3x

How Did They Pay?

method
index
Cash
123
Credit
81
Debit
103
Food Stamps
133

When is Farmland Purchased?

day of week
Sun
17.5%
Mon
12.5%
Tue
11.4%
Wed
11.3%
Thu
11.6%
Fri
16.6%
Sat
19.1%
time of day
Morning
16.6%
Noon
17.5%
Afternoon
34.3%
Evening
25.5%
Late
6.0%

Get More Farmland Data

Contact us for the latest Farmland consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Farmland consumers switch to?

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Why do consumers stop buying Farmland products?

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Which retailers do Farmland shoppers prefer to shop at?

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What motivates consumers to try Farmland products?

Research the Farmland Target Market

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Who actually buys Farmland? Do these consumers match the intended target market of Farmland?

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What motivates the target market to buy Farmland?

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What other target market should Farmland look at?

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Which other brands have a similar target market?

About Our Farmland Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.