Farmland Consumer Insights

Who buys Farmland? A Farmland consumer is generally median income, Caucasian, and senior age. Farmland consumers are more likely to purchase Farmland during larger pantry stocking trips. Brands such as Farmers Market, Johnsonville, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Farmland Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.18
% of Basket $ (median)
6.2%
Total Basket $ (median)
$67.91

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Farmland Consumer Demographics

demographic
index
Female
101
Male
88
<24
90
25-34
101
35-44
96
45-54
106
55-64
97
65+
125
African American
64
Asian
76
Caucasian
105
Hispanic
95
demographic
index
Has Kids
101
No Kids
98
- $20k
96
$20k-40k
96
$40k-60k
102
$60k-80k
113
$80k-100k
105
$100k-125k
100
$125k +
80
No College
101
College
103
Adv. Degree
83

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Farmland Basket Affinity & Size

brand
basket affinity
Farmers Market 6.2x
Johnsonville 5.2x
Bar-S 5.0x
Totino's Party Pizza 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
480

Where is Farmland Purchased?

channels
index
Beauty
0
Club
71
Dollar
4
Drug
23
Food
119
Gas & Convenience
14
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.5x
Farmers Market 1.4x
Yoplait Light 1.3x
Johnsonville 1.3x

How Did They Pay?

method
index
Cash
123
Credit
81
Debit
103
Food Stamps
133

When is Farmland Purchased?

day of week
Sun
17.5%
Mon
12.5%
Tue
11.4%
Wed
11.3%
Thu
11.6%
Fri
16.6%
Sat
19.1%
time of day
Morning
16.6%
Noon
17.5%
Afternoon
34.3%
Evening
25.5%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Farmland consumers purchase?

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Why do Farmland consumers try new brands?

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Where do Farmland consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Farmland Target Market

Arrow and target

Who actually buys Farmland? Do these consumers match the intended target market of Farmland?

Thought bubble

What motivates the target market to purchase Farmland?

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What other target market should Farmland look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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