Farmland Consumer Insights

Who buys Farmland?

A Farmland consumer is generally median income, Caucasian, and senior age. Farmland consumers are more likely to purchase Farmland during larger pantry stocking trips. Brands such as Farmers Market, Johnsonville, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Farmland Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.18
% of Basket $ (median)
6.2%
Total Basket $ (median)
$67.91

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Farmland Consumer Demographics

demographic
index
Female
101
Male
88
<24
90
25-34
101
35-44
96
45-54
106
55-64
97
65+
125
African American
64
Asian
76
Caucasian
105
Hispanic
95
demographic
index
Has Kids
101
No Kids
98
- $20k
96
$20k-40k
96
$40k-60k
102
$60k-80k
113
$80k-100k
105
$100k-125k
100
$125k +
80
No College
101
College
103
Adv. Degree
83

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Farmland Basket Affinity & Size

brand
basket affinity
Farmers Market 6.2x
Johnsonville 5.2x
Bar-S 5.0x
Totino's Party Pizza 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
480

Where is Farmland Purchased?

channels
index
Beauty
0
Club
71
Dollar
4
Drug
23
Food
119
Gas & Convenience
14
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.5x
Farmers Market 1.4x
Yoplait Light 1.3x
Johnsonville 1.3x

How Did They Pay?

method
index
Cash
123
Credit
81
Debit
103
Food Stamps
133

When is Farmland Purchased?

day of week
Sun
17.5%
Mon
12.5%
Tue
11.4%
Wed
11.3%
Thu
11.6%
Fri
16.6%
Sat
19.1%
time of day
Morning
16.6%
Noon
17.5%
Afternoon
34.3%
Evening
25.5%
Late
6.0%

About Our Farmland Consumer Insights

How do we know who buys Farmland? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Farmland consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.