Farmland Dairies Consumer Insights

Who buys Farmland Dairies? A Farmland Dairies consumer is generally higher income, Hispanic, and senior age. Farmland Dairies consumers are more likely to purchase Farmland Dairies during larger pantry stocking trips. Brands such as Eggland's Best, Boars Head, and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Farmland Dairies Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.78
% of Basket $ (median)
3.7%
Total Basket $ (median)
$101.46

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Farmland Dairies Consumer Demographics

demographic
index
Female
100
Male
101
<24
29
25-34
36
35-44
115
45-54
131
55-64
126
65+
282
African American
39
Asian
56
Caucasian
103
Hispanic
124
demographic
index
Has Kids
85
No Kids
133
- $20k
85
$20k-40k
32
$40k-60k
81
$60k-80k
82
$80k-100k
87
$100k-125k
201
$125k +
177
No College
110
College
87
Adv. Degree
151

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Farmland Dairies Basket Affinity & Size

brand
basket affinity
Eggland's Best 45.2x
Boars Head 29.2x
Perdue 19.4x
Hellmann's 14.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
204
Pantry Stocking (21+ Items)
318

Where is Farmland Dairies Purchased?

channels
index
Club
478
Drug
3
Food
137
Mass
8
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 2.5x
Goya 2.4x
Smart Balance 2.4x
Entenmann's 2.4x

How Did They Pay?

method
index
Cash
66
Credit
140
Debit
91
Food Stamps
28

When is Farmland Dairies Purchased?

day of week
Sun
17.1%
Mon
13.5%
Tue
11.8%
Wed
13.2%
Thu
14.2%
Fri
14.3%
Sat
15.9%
time of day
Morning
13.6%
Noon
20.3%
Afternoon
38.8%
Evening
23.7%
Late
3.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Farmland Dairies consumers purchase?

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Why do Farmland Dairies consumers try new brands?

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Where do Farmland Dairies consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Farmland Dairies Target Market

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Who actually buys Farmland Dairies? Do these consumers match the intended target market of Farmland Dairies?

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What motivates the target market to purchase Farmland Dairies?

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What other target market should Farmland Dairies look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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