Farnam Adams Consumer Insights

Who buys Farnam Adams?

A Farnam Adams consumer is generally very low income, Caucasian, and adolescent age. Farnam Adams consumers are more likely to purchase Farnam Adams during larger pantry stocking trips. Brands such as Purina Friskies, Olay, and Arm & Hammer also tend to be purchased in the same trip. See sample consumer insights data below.

Farnam Adams Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$10.68
% of Basket $ (median)
19.2%
Total Basket $ (median)
$55.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Farnam Adams Consumer Demographics

demographic
index
Female
99
Male
106
<24
196
25-34
105
35-44
94
45-54
97
55-64
98
65+
57
African American
73
Asian
38
Caucasian
109
Hispanic
89
demographic
index
Has Kids
89
No Kids
125
- $20k
144
$20k-40k
131
$40k-60k
115
$60k-80k
99
$80k-100k
87
$100k-125k
60
$125k +
59
No College
128
College
98
Adv. Degree
77

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Farnam Adams Basket Affinity & Size

brand
basket affinity
Purina Friskies 10.2x
Olay 8.0x
Arm & Hammer 6.7x
Totino's Party Pizza 6.4x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
265

Where is Farnam Adams Purchased?

channels
index
Dollar
6
Drug
1
Food
13
Mass
209
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.0x
Purina Friskies 2.0x
Totino's Party Pizza 1.9x
Armour 1.8x

How Did They Pay?

method
index
Cash
110
Credit
86
Debit
117
Food Stamps
54

When is Farnam Adams Purchased?

day of week
Sun
16.1%
Mon
13.7%
Tue
11.7%
Wed
11.7%
Thu
11.2%
Fri
14.2%
Sat
21.4%
time of day
Morning
14.6%
Noon
14.9%
Afternoon
34.6%
Evening
26.1%
Late
9.8%

Get More Farnam Adams Data

Contact us for the latest Farnam Adams consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Farnam Adams consumers switch to?

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Why do consumers stop buying Farnam Adams products?

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Which retailers do Farnam Adams shoppers prefer to shop at?

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What motivates consumers to try Farnam Adams products?

Research the Farnam Adams Target Market

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Who actually buys Farnam Adams? Do these consumers match the intended target market of Farnam Adams?

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What motivates the target market to buy Farnam Adams?

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What other target market should Farnam Adams look at?

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Which other brands have a similar target market?

About Our Farnam Adams Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.