Farnam Adams Consumer Insights

Who buys Farnam Adams?

A Farnam Adams consumer is generally very low income, Caucasian, and adolescent age. Farnam Adams consumers are more likely to purchase Farnam Adams during larger pantry stocking trips. Brands such as Purina Friskies, Olay, and Arm & Hammer also tend to be purchased in the same trip. Sample consumer insights data below.

Farnam Adams Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.68
% of Basket $ (median)
19.2%
Total Basket $ (median)
$55.62

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Farnam Adams Consumer Demographics

demographic
index
Female
99
Male
106
<24
196
25-34
105
35-44
94
45-54
97
55-64
98
65+
57
African American
73
Asian
38
Caucasian
109
Hispanic
89
demographic
index
Has Kids
89
No Kids
125
- $20k
144
$20k-40k
131
$40k-60k
115
$60k-80k
99
$80k-100k
87
$100k-125k
60
$125k +
59
No College
128
College
98
Adv. Degree
77

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Farnam Adams Basket Affinity & Size

brand
basket affinity
Purina Friskies 10.2x
Olay 8.0x
Arm & Hammer 6.7x
Totino's Party Pizza 6.4x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
265

Where is Farnam Adams Purchased?

channels
index
Dollar
6
Drug
1
Food
13
Mass
209
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.0x
Purina Friskies 2.0x
Totino's Party Pizza 1.9x
Armour 1.8x

How Did They Pay?

method
index
Cash
110
Credit
86
Debit
117
Food Stamps
54

When is Farnam Adams Purchased?

day of week
Sun
16.1%
Mon
13.7%
Tue
11.7%
Wed
11.7%
Thu
11.2%
Fri
14.2%
Sat
21.4%
time of day
Morning
14.6%
Noon
14.9%
Afternoon
34.6%
Evening
26.1%
Late
9.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Farnam Adams consumers purchase?

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Why do Farnam Adams consumers try new brands?

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Where do Farnam Adams consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Farnam Adams Target Market

Arrow and target

Who actually buys Farnam Adams? Do these consumers match the intended target market of Farnam Adams?

Thought bubble

What motivates the target market to purchase Farnam Adams?

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What other target market should Farnam Adams look at?

venn diagram

Which other brands have a similar target market?

About Our Farnam Adams Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.