Fast Fixin' Consumer Insights

Who buys Fast Fixin'? Fast Fixin' consumers are generally lower income, Caucasian, and older age. Fast Fixin' consumers are more likely to purchase Fast Fixin' during larger pantry stocking trips. Brands such as Tyson, Taylor Farms, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Fast Fixin' Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.48
% of Basket $ (median)
7.8%
Total Basket $ (median)
$95.51

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fast Fixin' Consumer Demographics

demographic
index
Female
100
Male
102
<24
72
25-34
92
35-44
98
45-54
111
55-64
115
65+
115
African American
102
Asian
36
Caucasian
110
Hispanic
67
demographic
index
Has Kids
109
No Kids
79
- $20k
121
$20k-40k
123
$40k-60k
120
$60k-80k
103
$80k-100k
83
$100k-125k
82
$125k +
55
No College
123
College
103
Adv. Degree
60

Understand Fast Fixin' Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Fast Fixin' Basket Affinity & Size

brand
basket affinity
Tyson 8.7x
Taylor Farms 8.4x
Totino's Pizza Rolls 8.0x
Kraft Singles 6.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
421

Where is Fast Fixin' Purchased?

channels
index
Club
412
Dollar
56
Drug
1
Food
43
Gas & Convenience
4
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Armour 1.8x
Bar-S 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
102
Credit
80
Debit
105
Food Stamps
219

When is Fast Fixin' Purchased?

day of week
Sun
17.3%
Mon
14.4%
Tue
11.7%
Wed
10.7%
Thu
11.4%
Fri
15.6%
Sat
19.0%
time of day
Morning
12.3%
Noon
18.2%
Afternoon
38.6%
Evening
25.3%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Fast Fixin' consumers purchase?

check mark

Why do Fast Fixin' consumers try new brands?

check mark

Where do Fast Fixin' consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fast Fixin' Target Market

Arrow and target

Who actually buys Fast Fixin'? Do these consumers match the intended target market of Fast Fixin'?

Thought bubble

What motivates the target market to purchase Fast Fixin'?

magnifying glass

What other target market should Fast Fixin' look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us