Fast Fixin' Consumer Insights

Who buys Fast Fixin'?

A Fast Fixin' consumer is generally lower income, Caucasian, and older age. Fast Fixin' consumers are more likely to purchase Fast Fixin' during larger pantry stocking trips. Brands such as Tyson, Taylor Farms, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Fast Fixin' Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.48
% of Basket $ (median)
7.8%
Total Basket $ (median)
$95.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fast Fixin' Consumer Demographics

demographic
index
Female
100
Male
102
<24
72
25-34
92
35-44
98
45-54
111
55-64
115
65+
115
African American
102
Asian
36
Caucasian
110
Hispanic
67
demographic
index
Has Kids
109
No Kids
79
- $20k
121
$20k-40k
123
$40k-60k
120
$60k-80k
103
$80k-100k
83
$100k-125k
82
$125k +
55
No College
123
College
103
Adv. Degree
60

Understand Fast Fixin' Consumer Behavior

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Fast Fixin' Basket Affinity & Size

brand
basket affinity
Tyson 8.7x
Taylor Farms 8.4x
Totino's Pizza Rolls 8.0x
Kraft Singles 6.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
421

Where is Fast Fixin' Purchased?

channels
index
Club
412
Dollar
56
Drug
1
Food
43
Gas & Convenience
4
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Armour 1.8x
Bar-S 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
102
Credit
80
Debit
105
Food Stamps
219

When is Fast Fixin' Purchased?

day of week
Sun
17.3%
Mon
14.4%
Tue
11.7%
Wed
10.7%
Thu
11.4%
Fri
15.6%
Sat
19.0%
time of day
Morning
12.3%
Noon
18.2%
Afternoon
38.6%
Evening
25.3%
Late
5.6%

Get More Fast Fixin' Data

Contact us for the latest Fast Fixin' consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Fast Fixin' consumers switch to?

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Why do consumers stop buying Fast Fixin' products?

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Which retailers do Fast Fixin' shoppers prefer to shop at?

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What motivates consumers to try Fast Fixin' products?

Research the Fast Fixin' Target Market

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Who actually buys Fast Fixin'? Do these consumers match the intended target market of Fast Fixin'?

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What motivates the target market to buy Fast Fixin'?

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What other target market should Fast Fixin' look at?

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Which other brands have a similar target market?

About Our Fast Fixin' Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.