Fat Tire Consumer Insights

Who buys Fat Tire?

A Fat Tire consumer is generally very high income, Caucasian, and upper middle age. Fat Tire consumers are more likely to purchase Fat Tire during larger pantry stocking trips. Brands such as Bud Light, Sabra, and Capri Sun also tend to be purchased in the same trip. See sample consumer insights data below.

Fat Tire Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.99
% of Basket $ (median)
19.4%
Total Basket $ (median)
$46.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fat Tire Consumer Demographics

demographic
index
Female
96
Male
143
<24
64
25-34
94
35-44
108
45-54
108
55-64
79
65+
75
African American
41
Asian
83
Caucasian
109
Hispanic
67
demographic
index
Has Kids
89
No Kids
124
- $20k
41
$20k-40k
54
$40k-60k
111
$60k-80k
111
$80k-100k
112
$100k-125k
117
$125k +
138
No College
85
College
101
Adv. Degree
115

Understand Fat Tire Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Fat Tire Basket Affinity & Size

brand
basket affinity
Bud Light 7.0x
Sabra 6.3x
Capri Sun 5.7x
Johnsonville 5.6x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
236

Where is Fat Tire Purchased?

channels
index
Club
59
Drug
35
Food
154
Gas & Convenience
170
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.7x
Horizon Organic 1.6x
Nabisco Triscuit 1.5x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
92
Credit
120
Debit
96
Food Stamps
17

When is Fat Tire Purchased?

day of week
Sun
14.5%
Mon
9.4%
Tue
9.8%
Wed
11.2%
Thu
12.4%
Fri
18.4%
Sat
24.5%
time of day
Morning
8.4%
Noon
14.6%
Afternoon
36.2%
Evening
33.6%
Late
7.2%

Get More Fat Tire Data

Contact us for the latest Fat Tire consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Fat Tire consumers switch to?

Stop sign

Why do consumers stop buying Fat Tire products?

Store front

Which retailers do Fat Tire shoppers prefer to shop at?

Sale sign

What motivates consumers to try Fat Tire products?

Research the Fat Tire Target Market

Arrow and target

Who actually buys Fat Tire? Do these consumers match the intended target market of Fat Tire?

Thought bubble

What motivates the target market to buy Fat Tire?

Magnifying glass

What other target market should Fat Tire look at?

Venn diagram

Which other brands have a similar target market?

About Our Fat Tire Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.