Fat Tire Consumer Insights

Who buys Fat Tire? Fat Tire consumers are generally very high income, Caucasian, and upper middle age. Fat Tire consumers are more likely to purchase Fat Tire during larger pantry stocking trips. Brands such as Bud Light, Sabra, and Capri Sun also tend to be purchased in the same trip. Sample consumer insights data below.

Fat Tire Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.99
% of Basket $ (median)
19.4%
Total Basket $ (median)
$46.40

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fat Tire Consumer Demographics

demographic
index
Female
96
Male
143
<24
64
25-34
94
35-44
108
45-54
108
55-64
79
65+
75
African American
41
Asian
83
Caucasian
109
Hispanic
67
demographic
index
Has Kids
89
No Kids
124
- $20k
41
$20k-40k
54
$40k-60k
111
$60k-80k
111
$80k-100k
112
$100k-125k
117
$125k +
138
No College
85
College
101
Adv. Degree
115

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Fat Tire Basket Affinity & Size

brand
basket affinity
Bud Light 7.0x
Sabra 6.3x
Capri Sun 5.7x
Johnsonville 5.6x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
236

Where is Fat Tire Purchased?

channels
index
Club
59
Drug
35
Food
154
Gas & Convenience
170
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.7x
Horizon Organic 1.6x
Nabisco Triscuit 1.5x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
92
Credit
120
Debit
96
Food Stamps
17

When is Fat Tire Purchased?

day of week
Sun
14.5%
Mon
9.4%
Tue
9.8%
Wed
11.2%
Thu
12.4%
Fri
18.4%
Sat
24.5%
time of day
Morning
8.4%
Noon
14.6%
Afternoon
36.2%
Evening
33.6%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fat Tire consumers purchase?

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Why do Fat Tire consumers try new brands?

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Where do Fat Tire consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fat Tire Target Market

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Who actually buys Fat Tire? Do these consumers match the intended target market of Fat Tire?

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What motivates the target market to purchase Fat Tire?

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What other target market should Fat Tire look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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