Faultless Starch Consumer Insights

Who buys Faultless Starch?

A Faultless Starch consumer is generally higher income, African American, and older age. Faultless Starch consumers are more likely to purchase Faultless Starch during larger pantry stocking trips. Brands such as Clorox, Gain, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Faultless Starch Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.77
% of Basket $ (median)
3.1%
Total Basket $ (median)
$57.32

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Faultless Starch Consumer Demographics

demographic
index
Female
96
Male
144
<24
48
25-34
80
35-44
86
45-54
124
55-64
192
65+
114
African American
376
Asian
117
Caucasian
80
Hispanic
129
demographic
index
Has Kids
92
No Kids
118
- $20k
75
$20k-40k
111
$40k-60k
101
$60k-80k
88
$80k-100k
95
$100k-125k
120
$125k +
104
No College
97
College
100
Adv. Degree
104

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Faultless Starch Basket Affinity & Size

brand
basket affinity
Clorox 10.3x
Gain 7.8x
Sunny Meadow 7.4x
Febreze 6.4x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
327

Where is Faultless Starch Purchased?

channels
index
Club
98
Dollar
344
Drug
3
Food
12
Mass
174
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Sunny Meadow 1.6x
Ro-Tel 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
100
Credit
92
Debit
119
Food Stamps
21

When is Faultless Starch Purchased?

day of week
Sun
17.3%
Mon
13.4%
Tue
12.3%
Wed
12.9%
Thu
13.1%
Fri
13.1%
Sat
17.9%
time of day
Morning
16.4%
Noon
18.0%
Afternoon
34.5%
Evening
24.4%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Faultless Starch consumers purchase?

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Why do Faultless Starch consumers try new brands?

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Where do Faultless Starch consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Faultless Starch Target Market

Arrow and target

Who actually buys Faultless Starch? Do these consumers match the intended target market of Faultless Starch?

Thought bubble

What motivates the target market to purchase Faultless Starch?

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What other target market should Faultless Starch look at?

venn diagram

Which other brands have a similar target market?

About Our Faultless Starch Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.