Faultless Starch Consumer Insights

Who buys Faultless Starch?

A Faultless Starch consumer is generally higher income, African American, and older age. Faultless Starch consumers are more likely to purchase Faultless Starch during larger pantry stocking trips. Brands such as Clorox, Gain, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Faultless Starch Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.77
% of Basket $ (median)
3.1%
Total Basket $ (median)
$57.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Faultless Starch Consumer Demographics

demographic
index
Female
96
Male
144
<24
48
25-34
80
35-44
86
45-54
124
55-64
192
65+
114
African American
376
Asian
117
Caucasian
80
Hispanic
129
demographic
index
Has Kids
92
No Kids
118
- $20k
75
$20k-40k
111
$40k-60k
101
$60k-80k
88
$80k-100k
95
$100k-125k
120
$125k +
104
No College
97
College
100
Adv. Degree
104

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Faultless Starch Basket Affinity & Size

brand
basket affinity
Clorox 10.3x
Gain 7.8x
Sunny Meadow 7.4x
Febreze 6.4x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
327

Where is Faultless Starch Purchased?

channels
index
Club
98
Dollar
344
Drug
3
Food
12
Mass
174
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Sunny Meadow 1.6x
Ro-Tel 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
100
Credit
92
Debit
119
Food Stamps
21

When is Faultless Starch Purchased?

day of week
Sun
17.3%
Mon
13.4%
Tue
12.3%
Wed
12.9%
Thu
13.1%
Fri
13.1%
Sat
17.9%
time of day
Morning
16.4%
Noon
18.0%
Afternoon
34.5%
Evening
24.4%
Late
6.7%

Get More Faultless Starch Data

Contact us for the latest Faultless Starch consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Faultless Starch consumers switch to?

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Why do consumers stop buying Faultless Starch products?

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Which retailers do Faultless Starch shoppers prefer to shop at?

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What motivates consumers to try Faultless Starch products?

Research the Faultless Starch Target Market

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Who actually buys Faultless Starch? Do these consumers match the intended target market of Faultless Starch?

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What motivates the target market to buy Faultless Starch?

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What other target market should Faultless Starch look at?

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Which other brands have a similar target market?

About Our Faultless Starch Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.