Favor (Cleaners) Consumer Insights

Who buys Favor (Cleaners)?

A Favor (Cleaners) consumer is generally median income, African American, and adolescent age. Favor (Cleaners) consumers are more likely to purchase Favor (Cleaners) during larger pantry stocking trips. Brands such as Clorox, Lysol, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Favor (Cleaners) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.97
% of Basket $ (median)
3.3%
Total Basket $ (median)
$60.33

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Favor (Cleaners) Consumer Demographics

demographic
index
Female
99
Male
107
<24
234
25-34
84
35-44
84
45-54
126
55-64
112
65+
101
African American
122
Asian
24
Caucasian
106
Hispanic
110
demographic
index
Has Kids
90
No Kids
123
- $20k
94
$20k-40k
90
$40k-60k
114
$60k-80k
139
$80k-100k
95
$100k-125k
82
$125k +
59
No College
141
College
95
Adv. Degree
74

Understand Favor (Cleaners) Consumer Behavior

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Favor (Cleaners) Basket Affinity & Size

brand
basket affinity
Clorox 11.2x
Lysol 9.2x
Weight Watchers Smart Ones 7.3x
Gain 7.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
424

Where is Favor (Cleaners) Purchased?

channels
index
Dollar
357
Drug
1
Food
12
Mass
196
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Blue Bonnet 1.8x
Sunny Meadow 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
99
Credit
79
Debit
129
Food Stamps
57

When is Favor (Cleaners) Purchased?

day of week
Sun
13.8%
Mon
12.9%
Tue
11.2%
Wed
11.7%
Thu
12.6%
Fri
19.4%
Sat
18.3%
time of day
Morning
18.1%
Noon
17.4%
Afternoon
37.9%
Evening
20.1%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Favor (Cleaners) consumers purchase?

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Why do Favor (Cleaners) consumers try new brands?

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Where do Favor (Cleaners) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Favor (Cleaners) Target Market

Arrow and target

Who actually buys Favor (Cleaners)? Do these consumers match the intended target market of Favor (Cleaners)?

Thought bubble

What motivates the target market to purchase Favor (Cleaners)?

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What other target market should Favor (Cleaners) look at?

venn diagram

Which other brands have a similar target market?

About Our Favor (Cleaners) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.