Faygo Consumer Insights

Who buys Faygo? Faygo consumers are generally very low income, African American, and older age. Faygo consumers are more likely to purchase Faygo during larger pantry stocking trips. Brands such as Hawaiian Punch, Kraft Singles, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.

Faygo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.76
% of Basket $ (median)
5.8%
Total Basket $ (median)
$30.48

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Faygo Consumer Demographics

demographic
index
Female
99
Male
113
<24
96
25-34
81
35-44
99
45-54
106
55-64
161
65+
76
African American
260
Asian
28
Caucasian
109
Hispanic
27
demographic
index
Has Kids
98
No Kids
104
- $20k
196
$20k-40k
136
$40k-60k
129
$60k-80k
92
$80k-100k
65
$100k-125k
54
$125k +
38
No College
187
College
84
Adv. Degree
72

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Faygo Basket Affinity & Size

brand
basket affinity
Hawaiian Punch 5.3x
Kraft Singles 5.0x
Vlasic 4.9x
Totino's Pizza Rolls 4.8x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
288

Where is Faygo Purchased?

channels
index
Beauty
7
Club
190
Dollar
119
Drug
53
Food
117
Gas & Convenience
702
Mass
53
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Totino's Pizza Rolls 1.7x
Maxwell House 1.7x
Diet Mountain Dew 1.7x

How Did They Pay?

method
index
Cash
112
Credit
95
Debit
85
Food Stamps
228

When is Faygo Purchased?

day of week
Sun
12.6%
Mon
9.9%
Tue
11.7%
Wed
13.6%
Thu
14.9%
Fri
19.9%
Sat
17.4%
time of day
Morning
16.5%
Noon
17.9%
Afternoon
35.4%
Evening
25.4%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Faygo consumers purchase?

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Why do Faygo consumers try new brands?

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Where do Faygo consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Faygo Target Market

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Who actually buys Faygo? Do these consumers match the intended target market of Faygo?

Thought bubble

What motivates the target market to purchase Faygo?

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What other target market should Faygo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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