Faygo Consumer Insights

Who buys Faygo?

A Faygo consumer is generally very low income, African American, and older age. Faygo consumers are more likely to purchase Faygo during larger pantry stocking trips. Brands such as Hawaiian Punch, Kraft Singles, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Faygo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.76
% of Basket $ (median)
5.8%
Total Basket $ (median)
$30.48

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Faygo Consumer Demographics

demographic
index
Female
99
Male
113
<24
96
25-34
81
35-44
99
45-54
106
55-64
161
65+
76
African American
260
Asian
28
Caucasian
109
Hispanic
27
demographic
index
Has Kids
98
No Kids
104
- $20k
196
$20k-40k
136
$40k-60k
129
$60k-80k
92
$80k-100k
65
$100k-125k
54
$125k +
38
No College
187
College
84
Adv. Degree
72

Understand Faygo Consumer Behavior

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Faygo Basket Affinity & Size

brand
basket affinity
Hawaiian Punch 5.3x
Kraft Singles 5.0x
Vlasic 4.9x
Totino's Pizza Rolls 4.8x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
288

Where is Faygo Purchased?

channels
index
Beauty
7
Club
190
Dollar
119
Drug
53
Food
117
Gas & Convenience
702
Mass
53
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Totino's Pizza Rolls 1.7x
Maxwell House 1.7x
Diet Mountain Dew 1.7x

How Did They Pay?

method
index
Cash
112
Credit
95
Debit
85
Food Stamps
228

When is Faygo Purchased?

day of week
Sun
12.6%
Mon
9.9%
Tue
11.7%
Wed
13.6%
Thu
14.9%
Fri
19.9%
Sat
17.4%
time of day
Morning
16.5%
Noon
17.9%
Afternoon
35.4%
Evening
25.4%
Late
4.9%

About Our Faygo Consumer Insights

How do we know who buys Faygo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Faygo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.