Febreze Consumer Insights

Who buys Febreze? Febreze consumers are generally very low income, African American, and adolescent age. Febreze consumers are more likely to purchase Febreze during larger pantry stocking trips. Brands such as Glade, Swiffer, and Gain also tend to be purchased in the same trip. Sample consumer insights data below.

Febreze Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.94
% of Basket $ (median)
8.8%
Total Basket $ (median)
$56.40

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Febreze Consumer Demographics

demographic
index
Female
101
Male
92
<24
127
25-34
121
35-44
95
45-54
90
55-64
75
65+
81
African American
194
Asian
128
Caucasian
85
Hispanic
156
demographic
index
Has Kids
95
No Kids
111
- $20k
128
$20k-40k
124
$40k-60k
108
$60k-80k
94
$80k-100k
89
$100k-125k
82
$125k +
74
No College
114
College
101
Adv. Degree
77

Understand Febreze Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Febreze Basket Affinity & Size

brand
basket affinity
Glade 10.4x
Swiffer 8.4x
Gain 7.6x
Lysol 7.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
340

Where is Febreze Purchased?

channels
index
Beauty
6
Club
66
Dollar
281
Drug
97
Food
42
Gas & Convenience
2
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gain 1.3x
Huggies 1.2x
Red Bull 1.2x
Monster Energy 1.2x

How Did They Pay?

method
index
Cash
101
Credit
82
Debit
113
Food Stamps
62

When is Febreze Purchased?

day of week
Sun
16.3%
Mon
11.6%
Tue
11.9%
Wed
13.0%
Thu
12.6%
Fri
15.8%
Sat
18.8%
time of day
Morning
15.7%
Noon
17.3%
Afternoon
33.7%
Evening
25.4%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Febreze consumers purchase?

check mark

Why do Febreze consumers try new brands?

check mark

Where do Febreze consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Febreze Target Market

Arrow and target

Who actually buys Febreze? Do these consumers match the intended target market of Febreze?

Thought bubble

What motivates the target market to purchase Febreze?

magnifying glass

What other target market should Febreze look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us