Febreze Consumer Insights

Who buys Febreze?

A Febreze consumer is generally very low income, African American, and adolescent age. Febreze consumers are more likely to purchase Febreze during larger pantry stocking trips. Brands such as Glade, Swiffer, and Gain also tend to be purchased in the same trip. See sample consumer insights data below.

Febreze Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.94
% of Basket $ (median)
8.8%
Total Basket $ (median)
$56.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Febreze Consumer Demographics

demographic
index
Female
101
Male
92
<24
127
25-34
121
35-44
95
45-54
90
55-64
75
65+
81
African American
194
Asian
128
Caucasian
85
Hispanic
156
demographic
index
Has Kids
95
No Kids
111
- $20k
128
$20k-40k
124
$40k-60k
108
$60k-80k
94
$80k-100k
89
$100k-125k
82
$125k +
74
No College
114
College
101
Adv. Degree
77

Understand Febreze Consumer Behavior

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Febreze Basket Affinity & Size

brand
basket affinity
Glade 10.4x
Swiffer 8.4x
Gain 7.6x
Lysol 7.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
340

Where is Febreze Purchased?

channels
index
Beauty
6
Club
66
Dollar
281
Drug
97
Food
42
Gas & Convenience
2
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gain 1.3x
Huggies 1.2x
Red Bull 1.2x
Monster Energy 1.2x

How Did They Pay?

method
index
Cash
101
Credit
82
Debit
113
Food Stamps
62

When is Febreze Purchased?

day of week
Sun
16.3%
Mon
11.6%
Tue
11.9%
Wed
13.0%
Thu
12.6%
Fri
15.8%
Sat
18.8%
time of day
Morning
15.7%
Noon
17.3%
Afternoon
33.7%
Evening
25.4%
Late
7.9%

Get More Febreze Data

Contact us for the latest Febreze consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Febreze consumers switch to?

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Why do consumers stop buying Febreze products?

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Which retailers do Febreze shoppers prefer to shop at?

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What motivates consumers to try Febreze products?

Research the Febreze Target Market

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Who actually buys Febreze? Do these consumers match the intended target market of Febreze?

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What motivates the target market to purchase Febreze?

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What other target market should Febreze look at?

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Which other brands have a similar target market?

About Our Febreze Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.