Fels-Naptha Consumer Insights

Who buys Fels-Naptha?

A Fels-Naptha consumer is generally median income, Caucasian, and older age. Fels-Naptha consumers are more likely to purchase Fels-Naptha during larger pantry stocking trips. Brands such as Arm & Hammer, Dawn, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Fels-Naptha Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.94
% of Basket $ (median)
2.7%
Total Basket $ (median)
$71.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fels-Naptha Consumer Demographics

demographic
index
Female
103
Male
67
<24
50
25-34
101
35-44
103
45-54
94
55-64
128
65+
62
African American
41
Asian
23
Caucasian
117
Hispanic
53
demographic
index
Has Kids
110
No Kids
76
- $20k
87
$20k-40k
102
$40k-60k
113
$60k-80k
136
$80k-100k
105
$100k-125k
66
$125k +
57
No College
106
College
104
Adv. Degree
71

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Fels-Naptha Basket Affinity & Size

brand
basket affinity
Arm & Hammer 40.9x
Dawn 5.0x
Totino's Party Pizza 4.8x
Farmers Market 4.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
411

Where is Fels-Naptha Purchased?

channels
index
Dollar
16
Drug
3
Food
57
Gas & Convenience
4
Mass
176
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.6x
Ro-Tel 1.5x
Farmers Market 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
88
Credit
102
Debit
113
Food Stamps
51

When is Fels-Naptha Purchased?

day of week
Sun
15.4%
Mon
13.0%
Tue
13.8%
Wed
11.9%
Thu
12.5%
Fri
16.3%
Sat
17.2%
time of day
Morning
16.5%
Noon
17.4%
Afternoon
36.1%
Evening
23.5%
Late
6.5%

Get More Fels-Naptha Data

Better understand Fels-Naptha consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Fels-Naptha consumers switch to?

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Why do consumers stop buying Fels-Naptha products?

Store front

Which retailers do Fels-Naptha shoppers prefer to shop at?

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What motivates consumers to try Fels-Naptha products?

Research the Fels-Naptha Target Market

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Who actually buys Fels-Naptha? Do these consumers match the intended target market of Fels-Naptha?

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What motivates the target market to buy Fels-Naptha?

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What other target market should Fels-Naptha look at?

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Which other brands have a similar target market?

About Our Fels-Naptha Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.