Fels-Naptha Consumer Insights

Who buys Fels-Naptha? Fels-Naptha consumers are generally median income, Caucasian, and older age. Fels-Naptha consumers are more likely to purchase Fels-Naptha during larger pantry stocking trips. Brands such as Arm & Hammer, Dawn, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Fels-Naptha Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.94
% of Basket $ (median)
2.7%
Total Basket $ (median)
$71.92

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fels-Naptha Consumer Demographics

demographic
index
Female
103
Male
67
<24
50
25-34
101
35-44
103
45-54
94
55-64
128
65+
62
African American
41
Asian
23
Caucasian
117
Hispanic
53
demographic
index
Has Kids
110
No Kids
76
- $20k
87
$20k-40k
102
$40k-60k
113
$60k-80k
136
$80k-100k
105
$100k-125k
66
$125k +
57
No College
106
College
104
Adv. Degree
71

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Fels-Naptha Basket Affinity & Size

brand
basket affinity
Arm & Hammer 40.9x
Dawn 5.0x
Totino's Party Pizza 4.8x
Farmers Market 4.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
411

Where is Fels-Naptha Purchased?

channels
index
Dollar
16
Drug
3
Food
57
Gas & Convenience
4
Mass
176
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.6x
Ro-Tel 1.5x
Farmers Market 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
88
Credit
102
Debit
113
Food Stamps
51

When is Fels-Naptha Purchased?

day of week
Sun
15.4%
Mon
13.0%
Tue
13.8%
Wed
11.9%
Thu
12.5%
Fri
16.3%
Sat
17.2%
time of day
Morning
16.5%
Noon
17.4%
Afternoon
36.1%
Evening
23.5%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fels-Naptha consumers purchase?

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Why do Fels-Naptha consumers try new brands?

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Where do Fels-Naptha consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fels-Naptha Target Market

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Who actually buys Fels-Naptha? Do these consumers match the intended target market of Fels-Naptha?

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What motivates the target market to purchase Fels-Naptha?

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What other target market should Fels-Naptha look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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