Ferrara Pan Consumer Insights

Who buys Ferrara Pan?

A Ferrara Pan consumer is generally very low income, African American, and older age. Ferrara Pan consumers are more likely to purchase Ferrara Pan during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Jack Link's also tend to be purchased in the same trip. Sample consumer insights data below.

Ferrara Pan Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
6.6%
Total Basket $ (median)
$15.26

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ferrara Pan Consumer Demographics

demographic
index
Female
102
Male
81
<24
65
25-34
82
35-44
96
45-54
119
55-64
159
65+
62
African American
311
Asian
44
Caucasian
99
Hispanic
42
demographic
index
Has Kids
97
No Kids
106
- $20k
125
$20k-40k
97
$40k-60k
105
$60k-80k
123
$80k-100k
69
$100k-125k
103
$125k +
78
No College
133
College
91
Adv. Degree
104

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Ferrara Pan Basket Affinity & Size

brand
basket affinity
Skittles 20.7x
Twizzlers 10.4x
Jack Link's 7.6x
Kelloggs Pop Tarts 6.9x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
107
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
228

Where is Ferrara Pan Purchased?

channels
index
Club
1
Dollar
1318
Drug
493
Food
5
Gas & Convenience
16
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Totino's Party Pizza 1.7x
Hostess 1.6x
Diet Mountain Dew 1.6x

How Did They Pay?

method
index
Cash
131
Credit
80
Debit
108
Food Stamps
77

When is Ferrara Pan Purchased?

day of week
Sun
12.4%
Mon
12.6%
Tue
12.0%
Wed
11.9%
Thu
13.3%
Fri
14.2%
Sat
23.6%
time of day
Morning
13.6%
Noon
13.0%
Afternoon
37.7%
Evening
29.4%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ferrara Pan consumers purchase?

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Why do Ferrara Pan consumers try new brands?

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Where do Ferrara Pan consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ferrara Pan Target Market

Arrow and target

Who actually buys Ferrara Pan? Do these consumers match the intended target market of Ferrara Pan?

Thought bubble

What motivates the target market to purchase Ferrara Pan?

magnifying glass

What other target market should Ferrara Pan look at?

venn diagram

Which other brands have a similar target market?

About Our Ferrara Pan Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.