Ferrero Consumer Insights

Who buys Ferrero?

A Ferrero consumer is generally very low income, Asian, and adolescent age. Ferrero consumers are more likely to purchase Ferrero during larger pantry stocking trips. Brands such as Lindt, Cadbury, and Reese's also tend to be purchased in the same trip. See sample consumer insights data below.

Ferrero Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.69
% of Basket $ (median)
10.9%
Total Basket $ (median)
$33.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ferrero Consumer Demographics

demographic
index
Female
96
Male
139
<24
221
25-34
118
35-44
96
45-54
76
55-64
79
65+
87
African American
90
Asian
334
Caucasian
65
Hispanic
186
demographic
index
Has Kids
100
No Kids
101
- $20k
163
$20k-40k
116
$40k-60k
108
$60k-80k
88
$80k-100k
90
$100k-125k
82
$125k +
72
No College
112
College
99
Adv. Degree
89

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Ferrero Basket Affinity & Size

brand
basket affinity
Lindt 40.1x
Cadbury 21.6x
Reese's 16.1x
Hershey's Kisses 14.2x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
241

Where is Ferrero Purchased?

channels
index
Beauty
15
Club
91
Dollar
98
Drug
476
Food
53
Gas & Convenience
15
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Red Bull 1.7x
Monster Energy 1.7x
Fresh Selections 1.7x

How Did They Pay?

method
index
Cash
133
Credit
96
Debit
79
Food Stamps
168

When is Ferrero Purchased?

day of week
Sun
13.6%
Mon
13.1%
Tue
13.9%
Wed
14.5%
Thu
13.8%
Fri
14.8%
Sat
16.4%
time of day
Morning
13.3%
Noon
14.2%
Afternoon
33.0%
Evening
30.8%
Late
8.7%

Get More Ferrero Data

Better understand Ferrero consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Ferrero consumers switch to?

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Why do consumers stop buying Ferrero products?

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Which retailers do Ferrero shoppers prefer to shop at?

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What motivates consumers to try Ferrero products?

Research the Ferrero Target Market

Arrow and target

Who actually buys Ferrero? Do these consumers match the intended target market of Ferrero?

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What motivates the target market to buy Ferrero?

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What other target market should Ferrero look at?

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Which other brands have a similar target market?

About Our Ferrero Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.