Ferrero Consumer Insights

Who buys Ferrero?

A Ferrero consumer is generally very low income, Asian, and adolescent age. Ferrero consumers are more likely to purchase Ferrero during larger pantry stocking trips. Brands such as Lindt, Cadbury, and Reese's also tend to be purchased in the same trip. Sample consumer insights data below.

Ferrero Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.69
% of Basket $ (median)
10.9%
Total Basket $ (median)
$33.70

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ferrero Consumer Demographics

demographic
index
Female
96
Male
139
<24
221
25-34
118
35-44
96
45-54
76
55-64
79
65+
87
African American
90
Asian
334
Caucasian
65
Hispanic
186
demographic
index
Has Kids
100
No Kids
101
- $20k
163
$20k-40k
116
$40k-60k
108
$60k-80k
88
$80k-100k
90
$100k-125k
82
$125k +
72
No College
112
College
99
Adv. Degree
89

Understand Ferrero Consumer Behavior

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Ferrero Basket Affinity & Size

brand
basket affinity
Lindt 40.1x
Cadbury 21.6x
Reese's 16.1x
Hershey's Kisses 14.2x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
241

Where is Ferrero Purchased?

channels
index
Beauty
15
Club
91
Dollar
98
Drug
476
Food
53
Gas & Convenience
15
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Red Bull 1.7x
Monster Energy 1.7x
Fresh Selections 1.7x

How Did They Pay?

method
index
Cash
133
Credit
96
Debit
79
Food Stamps
168

When is Ferrero Purchased?

day of week
Sun
13.6%
Mon
13.1%
Tue
13.9%
Wed
14.5%
Thu
13.8%
Fri
14.8%
Sat
16.4%
time of day
Morning
13.3%
Noon
14.2%
Afternoon
33.0%
Evening
30.8%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ferrero consumers purchase?

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Why do Ferrero consumers try new brands?

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Where do Ferrero consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ferrero Target Market

Arrow and target

Who actually buys Ferrero? Do these consumers match the intended target market of Ferrero?

Thought bubble

What motivates the target market to purchase Ferrero?

magnifying glass

What other target market should Ferrero look at?

venn diagram

Which other brands have a similar target market?

About Our Ferrero Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.