Ferrero Nutella & Go Consumer Insights

Who buys Ferrero Nutella & Go?

A Ferrero Nutella & Go consumer is generally very high income, Hispanic, and upper middle age. Ferrero Nutella & Go consumers are more likely to purchase Ferrero Nutella & Go during larger pantry stocking trips. Brands such as Nutella, Jack Link's, and Reese's also tend to be purchased in the same trip. See sample consumer insights data below.

Ferrero Nutella & Go Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.50
% of Basket $ (median)
3.6%
Total Basket $ (median)
$41.63

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ferrero Nutella & Go Consumer Demographics

demographic
index
Female
105
Male
47
<24
42
25-34
97
35-44
100
45-54
132
55-64
70
65+
47
African American
58
Asian
68
Caucasian
105
Hispanic
120
demographic
index
Has Kids
122
No Kids
49
- $20k
125
$20k-40k
96
$40k-60k
79
$60k-80k
84
$80k-100k
117
$100k-125k
98
$125k +
131
No College
87
College
99
Adv. Degree
121

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Ferrero Nutella & Go Basket Affinity & Size

brand
basket affinity
Nutella 48.7x
Jack Link's 6.8x
Reese's 6.6x
YoCrunch 6.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
427

Where is Ferrero Nutella & Go Purchased?

channels
index
Beauty
38
Dollar
2
Drug
204
Food
3
Mass
187
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nutella 2.2x
Sunny Meadow 1.8x
Armour 1.8x
YoCrunch 1.8x

How Did They Pay?

method
index
Cash
95
Credit
99
Debit
92
Food Stamps
219

When is Ferrero Nutella & Go Purchased?

day of week
Sun
21.2%
Mon
13.3%
Tue
11.1%
Wed
15.5%
Thu
9.1%
Fri
11.8%
Sat
18.1%
time of day
Morning
14.3%
Noon
16.7%
Afternoon
33.6%
Evening
31.1%
Late
4.3%

About Our Ferrero Nutella & Go Consumer Insights

How do we know who buys Ferrero Nutella & Go? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ferrero Nutella & Go consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.