Ferrero Rocher Consumer Insights

Who buys Ferrero Rocher?

A Ferrero Rocher consumer is generally very low income, Asian, and adolescent age. Ferrero Rocher consumers are more likely to purchase Ferrero Rocher during larger pantry stocking trips. Brands such as Lindt, Hershey's Kisses, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Ferrero Rocher Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
11.9%
Total Basket $ (median)
$29.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ferrero Rocher Consumer Demographics

demographic
index
Female
95
Male
149
<24
233
25-34
121
35-44
94
45-54
73
55-64
82
65+
90
African American
96
Asian
363
Caucasian
61
Hispanic
192
demographic
index
Has Kids
98
No Kids
105
- $20k
165
$20k-40k
115
$40k-60k
112
$60k-80k
89
$80k-100k
89
$100k-125k
80
$125k +
65
No College
115
College
99
Adv. Degree
89

Understand Ferrero Rocher Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ferrero Rocher Basket Affinity & Size

brand
basket affinity
Lindt 34.2x
Hershey's Kisses 11.7x
Kit Kat 7.2x
Nutella 6.4x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
173

Where is Ferrero Rocher Purchased?

channels
index
Beauty
13
Club
110
Dollar
121
Drug
517
Food
53
Gas & Convenience
18
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.6x
Lindt 1.6x
Red Bull 1.5x
Nutella 1.5x

How Did They Pay?

method
index
Cash
141
Credit
95
Debit
77
Food Stamps
164

When is Ferrero Rocher Purchased?

day of week
Sun
12.9%
Mon
13.0%
Tue
14.4%
Wed
14.6%
Thu
14.2%
Fri
14.7%
Sat
16.2%
time of day
Morning
13.3%
Noon
14.2%
Afternoon
33.1%
Evening
30.7%
Late
8.6%

About Our Ferrero Rocher Consumer Insights

How do we know who buys Ferrero Rocher? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ferrero Rocher consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.