Ferrero Rocher Consumer Insights

Who buys Ferrero Rocher? A Ferrero Rocher consumer is generally very low income, Asian, and adolescent age. Ferrero Rocher consumers are more likely to purchase Ferrero Rocher during larger pantry stocking trips. Brands such as Lindt, Hershey's Kisses, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.

Ferrero Rocher Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
11.9%
Total Basket $ (median)
$29.43

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ferrero Rocher Consumer Demographics

demographic
index
Female
95
Male
149
<24
233
25-34
121
35-44
94
45-54
73
55-64
82
65+
90
African American
96
Asian
363
Caucasian
61
Hispanic
192
demographic
index
Has Kids
98
No Kids
105
- $20k
165
$20k-40k
115
$40k-60k
112
$60k-80k
89
$80k-100k
89
$100k-125k
80
$125k +
65
No College
115
College
99
Adv. Degree
89

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Ferrero Rocher Basket Affinity & Size

brand
basket affinity
Lindt 34.2x
Hershey's Kisses 11.7x
Kit Kat 7.2x
Nutella 6.4x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
173

Where is Ferrero Rocher Purchased?

channels
index
Beauty
13
Club
110
Dollar
121
Drug
517
Food
53
Gas & Convenience
18
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.6x
Lindt 1.6x
Red Bull 1.5x
Nutella 1.5x

How Did They Pay?

method
index
Cash
141
Credit
95
Debit
77
Food Stamps
164

When is Ferrero Rocher Purchased?

day of week
Sun
12.9%
Mon
13.0%
Tue
14.4%
Wed
14.6%
Thu
14.2%
Fri
14.7%
Sat
16.2%
time of day
Morning
13.3%
Noon
14.2%
Afternoon
33.1%
Evening
30.7%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ferrero Rocher consumers purchase?

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Why do Ferrero Rocher consumers try new brands?

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Where do Ferrero Rocher consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ferrero Rocher Target Market

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Who actually buys Ferrero Rocher? Do these consumers match the intended target market of Ferrero Rocher?

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What motivates the target market to purchase Ferrero Rocher?

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What other target market should Ferrero Rocher look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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