Festival Consumer Insights

Who buys Festival? A Festival consumer is generally slightly higher income, Caucasian, and senior age. Festival consumers are more likely to purchase Festival during larger pantry stocking trips. Brands such as Diet Dr Pepper, Pop-Tarts, and Nabisco Chips Ahoy! also tend to be purchased in the same trip. Sample consumer insights data below.

Festival Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.89
% of Basket $ (median)
4.6%
Total Basket $ (median)
$62.40

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Festival Consumer Demographics

demographic
index
Female
101
Male
92
<24
47
25-34
115
35-44
92
45-54
105
55-64
94
65+
118
African American
22
Asian
32
Caucasian
116
Hispanic
66
demographic
index
Has Kids
104
No Kids
91
- $20k
74
$20k-40k
80
$40k-60k
120
$60k-80k
120
$80k-100k
141
$100k-125k
74
$125k +
63
No College
92
College
105
Adv. Degree
85

Understand Festival Consumer Behavior

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Festival Basket Affinity & Size

brand
basket affinity
Diet Dr Pepper 16.1x
Pop-Tarts 14.4x
Nabisco Chips Ahoy! 10.6x
Lean Cuisine 10.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
419

Where is Festival Purchased?

channels
index
Club
185
Dollar
5
Food
234
Mass
4
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.7x
Diet Pepsi 1.7x
Hunt's Snack Pack 1.7x
7Up 1.7x

How Did They Pay?

method
index
Cash
349
Credit
31
Debit
46
Food Stamps
55

When is Festival Purchased?

day of week
Sun
16.6%
Mon
13.6%
Tue
11.8%
Wed
11.5%
Thu
13.8%
Fri
16.7%
Sat
16.0%
time of day
Morning
15.0%
Noon
17.1%
Afternoon
34.9%
Evening
27.7%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Festival consumers purchase?

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Why do Festival consumers try new brands?

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Where do Festival consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Festival Target Market

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Who actually buys Festival? Do these consumers match the intended target market of Festival?

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What motivates the target market to purchase Festival?

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What other target market should Festival look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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