Festival Consumer Insights

Who buys Festival?

A Festival consumer is generally slightly higher income, Caucasian, and senior age. Festival consumers are more likely to purchase Festival during larger pantry stocking trips. Brands such as Diet Dr Pepper, Pop-Tarts, and Nabisco Chips Ahoy! also tend to be purchased in the same trip. See sample consumer insights data below.

Festival Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.89
% of Basket $ (median)
4.6%
Total Basket $ (median)
$62.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Festival Consumer Demographics

demographic
index
Female
101
Male
92
<24
47
25-34
115
35-44
92
45-54
105
55-64
94
65+
118
African American
22
Asian
32
Caucasian
116
Hispanic
66
demographic
index
Has Kids
104
No Kids
91
- $20k
74
$20k-40k
80
$40k-60k
120
$60k-80k
120
$80k-100k
141
$100k-125k
74
$125k +
63
No College
92
College
105
Adv. Degree
85

Understand Festival Consumer Behavior

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Festival Basket Affinity & Size

brand
basket affinity
Diet Dr Pepper 16.1x
Pop-Tarts 14.4x
Nabisco Chips Ahoy! 10.6x
Lean Cuisine 10.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
419

Where is Festival Purchased?

channels
index
Club
185
Dollar
5
Food
234
Mass
4
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.7x
Diet Pepsi 1.7x
Hunt's Snack Pack 1.7x
7Up 1.7x

How Did They Pay?

method
index
Cash
349
Credit
31
Debit
46
Food Stamps
55

When is Festival Purchased?

day of week
Sun
16.6%
Mon
13.6%
Tue
11.8%
Wed
11.5%
Thu
13.8%
Fri
16.7%
Sat
16.0%
time of day
Morning
15.0%
Noon
17.1%
Afternoon
34.9%
Evening
27.7%
Late
5.3%

Get More Festival Data

Contact us for the latest Festival consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Festival consumers switch to?

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Why do consumers stop buying Festival products?

Store front

Which retailers do Festival shoppers prefer to shop at?

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What motivates consumers to try Festival products?

Research the Festival Target Market

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Who actually buys Festival? Do these consumers match the intended target market of Festival?

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What motivates the target market to buy Festival?

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What other target market should Festival look at?

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Which other brands have a similar target market?

About Our Festival Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.