Fiber Advance Consumer Insights

Who buys Fiber Advance? Fiber Advance consumers are generally lower income, Caucasian, and older age. Fiber Advance consumers are more likely to purchase Fiber Advance during larger pantry stocking trips. Brands such as Charmin, Dannon Danimals, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Fiber Advance Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.83
% of Basket $ (median)
11.0%
Total Basket $ (median)
$89.61

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fiber Advance Consumer Demographics

demographic
index
Female
102
Male
81
<24
117
25-34
82
35-44
87
45-54
105
55-64
185
65+
160
African American
86
Asian
35
Caucasian
112
Hispanic
67
demographic
index
Has Kids
94
No Kids
114
- $20k
108
$20k-40k
124
$40k-60k
85
$60k-80k
101
$80k-100k
97
$100k-125k
121
$125k +
65
No College
111
College
99
Adv. Degree
93

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Fiber Advance Basket Affinity & Size

brand
basket affinity
Charmin 6.5x
Dannon Danimals 6.3x
Libby's 6.2x
Hunt's Snack Pack 6.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
384

Where is Fiber Advance Purchased?

channels
index
Food
4
Mass
216
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Libby's 1.7x
General Mills Fiber One 1.6x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
67
Credit
92
Debit
132
Food Stamps
57

When is Fiber Advance Purchased?

day of week
Sun
15.8%
Mon
12.8%
Tue
12.7%
Wed
12.6%
Thu
12.2%
Fri
14.2%
Sat
19.8%
time of day
Morning
15.8%
Noon
18.0%
Afternoon
34.3%
Evening
25.5%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fiber Advance consumers purchase?

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Why do Fiber Advance consumers try new brands?

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Where do Fiber Advance consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fiber Advance Target Market

Arrow and target

Who actually buys Fiber Advance? Do these consumers match the intended target market of Fiber Advance?

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What motivates the target market to purchase Fiber Advance?

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What other target market should Fiber Advance look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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