Fiber Advance Consumer Insights

Who buys Fiber Advance?

A Fiber Advance consumer is generally lower income, Caucasian, and older age. Fiber Advance consumers are more likely to purchase Fiber Advance during larger pantry stocking trips. Brands such as Charmin, Dannon Danimals, and Libby's also tend to be purchased in the same trip. See sample consumer insights data below.

Fiber Advance Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.83
% of Basket $ (median)
11.0%
Total Basket $ (median)
$89.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fiber Advance Consumer Demographics

demographic
index
Female
102
Male
81
<24
117
25-34
82
35-44
87
45-54
105
55-64
185
65+
160
African American
86
Asian
35
Caucasian
112
Hispanic
67
demographic
index
Has Kids
94
No Kids
114
- $20k
108
$20k-40k
124
$40k-60k
85
$60k-80k
101
$80k-100k
97
$100k-125k
121
$125k +
65
No College
111
College
99
Adv. Degree
93

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Fiber Advance Basket Affinity & Size

brand
basket affinity
Charmin 6.5x
Dannon Danimals 6.3x
Libby's 6.2x
Hunt's Snack Pack 6.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
384

Where is Fiber Advance Purchased?

channels
index
Food
4
Mass
216
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Libby's 1.7x
General Mills Fiber One 1.6x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
67
Credit
92
Debit
132
Food Stamps
57

When is Fiber Advance Purchased?

day of week
Sun
15.8%
Mon
12.8%
Tue
12.7%
Wed
12.6%
Thu
12.2%
Fri
14.2%
Sat
19.8%
time of day
Morning
15.8%
Noon
18.0%
Afternoon
34.3%
Evening
25.5%
Late
6.4%

About Our Fiber Advance Consumer Insights

How do we know who buys Fiber Advance? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fiber Advance consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.