Fieldcrest Consumer Insights

Who buys Fieldcrest?

A Fieldcrest consumer is generally lower income, African American, and lower middle age. Fieldcrest consumers are more likely to purchase Fieldcrest during mid to large sized trips. Brands such as Sunbeam, Kelloggs Froot Loops, and Angel Soft also tend to be purchased in the same trip. See sample consumer insights data below.

Fieldcrest Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.70
% of Basket $ (median)
29.3%
Total Basket $ (median)
$12.64

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fieldcrest Consumer Demographics

demographic
index
Female
100
Male
103
<24
106
25-34
105
35-44
107
45-54
94
55-64
82
65+
41
African American
143
Asian
79
Caucasian
105
Hispanic
61
demographic
index
Has Kids
101
No Kids
99
- $20k
150
$20k-40k
152
$40k-60k
109
$60k-80k
104
$80k-100k
86
$100k-125k
65
$125k +
23
No College
115
College
104
Adv. Degree
61

Understand Fieldcrest Consumer Behavior

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Fieldcrest Basket Affinity & Size

brand
basket affinity
Sunbeam 16.5x
Kelloggs Froot Loops 12.4x
Angel Soft 9.8x
Chef Boyardee 9.5x
basket size
index
Urgent Need (1-2 Items)
77
Express Lane (3-10 Items)
114
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
89

Where is Fieldcrest Purchased?

channels
index
Club
2
Dollar
2977
Drug
439
Food
6
Gas & Convenience
24
Mass
28
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.4x
Sunbeam 2.1x
Blue Bonnet 2.1x
Armour 2.0x

How Did They Pay?

method
index
Cash
148
Credit
81
Debit
79
Food Stamps
220

When is Fieldcrest Purchased?

day of week
Sun
15.5%
Mon
13.8%
Tue
14.9%
Wed
14.4%
Thu
13.5%
Fri
12.3%
Sat
15.7%
time of day
Morning
13.1%
Noon
11.2%
Afternoon
29.4%
Evening
38.7%
Late
7.6%

About Our Fieldcrest Consumer Insights

How do we know who buys Fieldcrest? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Fieldcrest consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.