Fieldcrest Consumer Insights

Who buys Fieldcrest?

A Fieldcrest consumer is generally lower income, African American, and lower middle age. Fieldcrest consumers are more likely to purchase Fieldcrest during mid to large sized trips. Brands such as Sunbeam, Kelloggs Froot Loops, and Angel Soft also tend to be purchased in the same trip. See sample consumer insights data below.

Fieldcrest Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.70
% of Basket $ (median)
29.3%
Total Basket $ (median)
$12.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Fieldcrest Consumer Demographics

demographic
index
Female
100
Male
103
<24
106
25-34
105
35-44
107
45-54
94
55-64
82
65+
41
African American
143
Asian
79
Caucasian
105
Hispanic
61
demographic
index
Has Kids
101
No Kids
99
- $20k
150
$20k-40k
152
$40k-60k
109
$60k-80k
104
$80k-100k
86
$100k-125k
65
$125k +
23
No College
115
College
104
Adv. Degree
61

Understand Fieldcrest Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Fieldcrest Basket Affinity & Size

brand
basket affinity
Sunbeam 16.5x
Kelloggs Froot Loops 12.4x
Angel Soft 9.8x
Chef Boyardee 9.5x
basket size
index
Urgent Need (1-2 Items)
77
Express Lane (3-10 Items)
114
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
89

Where is Fieldcrest Purchased?

channels
index
Club
2
Dollar
2977
Drug
439
Food
6
Gas & Convenience
24
Mass
28
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.4x
Sunbeam 2.1x
Blue Bonnet 2.1x
Armour 2.0x

How Did They Pay?

method
index
Cash
148
Credit
81
Debit
79
Food Stamps
220

When is Fieldcrest Purchased?

day of week
Sun
15.5%
Mon
13.8%
Tue
14.9%
Wed
14.4%
Thu
13.5%
Fri
12.3%
Sat
15.7%
time of day
Morning
13.1%
Noon
11.2%
Afternoon
29.4%
Evening
38.7%
Late
7.6%

Get More Fieldcrest Data

Contact us for the latest Fieldcrest consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Fieldcrest consumers switch to?

Stop sign

Why do consumers stop buying Fieldcrest products?

Store front

Which retailers do Fieldcrest shoppers prefer to shop at?

Sale sign

What motivates consumers to try Fieldcrest products?

Research the Fieldcrest Target Market

Arrow and target

Who actually buys Fieldcrest? Do these consumers match the intended target market of Fieldcrest?

Thought bubble

What motivates the target market to buy Fieldcrest?

Magnifying glass

What other target market should Fieldcrest look at?

Venn diagram

Which other brands have a similar target market?

About Our Fieldcrest Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.