Fieldcrest Consumer Insights

Who buys Fieldcrest? Fieldcrest consumers are generally lower income, African American, and lower middle age. Fieldcrest consumers are more likely to purchase Fieldcrest during mid to large sized trips. Brands such as Sunbeam, Kelloggs Froot Loops, and Angel Soft also tend to be purchased in the same trip. Sample consumer insights data below.

Fieldcrest Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.70
% of Basket $ (median)
29.3%
Total Basket $ (median)
$12.64

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fieldcrest Consumer Demographics

demographic
index
Female
100
Male
103
<24
106
25-34
105
35-44
107
45-54
94
55-64
82
65+
41
African American
143
Asian
79
Caucasian
105
Hispanic
61
demographic
index
Has Kids
101
No Kids
99
- $20k
150
$20k-40k
152
$40k-60k
109
$60k-80k
104
$80k-100k
86
$100k-125k
65
$125k +
23
No College
115
College
104
Adv. Degree
61

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Fieldcrest Basket Affinity & Size

brand
basket affinity
Sunbeam 16.5x
Kelloggs Froot Loops 12.4x
Angel Soft 9.8x
Chef Boyardee 9.5x
basket size
index
Urgent Need (1-2 Items)
77
Express Lane (3-10 Items)
114
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
89

Where is Fieldcrest Purchased?

channels
index
Club
2
Dollar
2977
Drug
439
Food
6
Gas & Convenience
24
Mass
28
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.4x
Sunbeam 2.1x
Blue Bonnet 2.1x
Armour 2.0x

How Did They Pay?

method
index
Cash
148
Credit
81
Debit
79
Food Stamps
220

When is Fieldcrest Purchased?

day of week
Sun
15.5%
Mon
13.8%
Tue
14.9%
Wed
14.4%
Thu
13.5%
Fri
12.3%
Sat
15.7%
time of day
Morning
13.1%
Noon
11.2%
Afternoon
29.4%
Evening
38.7%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fieldcrest consumers purchase?

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Why do Fieldcrest consumers try new brands?

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Where do Fieldcrest consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fieldcrest Target Market

Arrow and target

Who actually buys Fieldcrest? Do these consumers match the intended target market of Fieldcrest?

Thought bubble

What motivates the target market to purchase Fieldcrest?

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What other target market should Fieldcrest look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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