Fiji Natural Artesian Water Consumer Insights

Who buys Fiji Natural Artesian Water? A Fiji Natural Artesian Water consumer is generally lower income, African American, and senior age. Fiji Natural Artesian Water consumers are more likely to purchase Fiji Natural Artesian Water during larger pantry stocking trips. Brands such as Red Bull, Glade, and Arizona (Beverage) also tend to be purchased in the same trip. Sample consumer insights data below.

Fiji Natural Artesian Water Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.29
% of Basket $ (median)
12.8%
Total Basket $ (median)
$17.91

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Fiji Natural Artesian Water Consumer Demographics

demographic
index
Female
96
Male
143
<24
113
25-34
115
35-44
95
45-54
87
55-64
91
65+
132
African American
183
Asian
138
Caucasian
87
Hispanic
143
demographic
index
Has Kids
85
No Kids
134
- $20k
115
$20k-40k
130
$40k-60k
93
$60k-80k
83
$80k-100k
89
$100k-125k
83
$125k +
115
No College
79
College
104
Adv. Degree
105

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Fiji Natural Artesian Water Basket Affinity & Size

brand
basket affinity
Red Bull 4.0x
Glade 4.0x
Arizona (Beverage) 4.0x
Horizon Organic 3.9x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
102
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
203

Where is Fiji Natural Artesian Water Purchased?

channels
index
Club
33
Dollar
3
Drug
245
Food
133
Gas & Convenience
582
Mass
58
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.6x
Red Bull 1.5x
Marlboro Gold Pack 1.5x
Arizona (Beverage) 1.4x

How Did They Pay?

method
index
Cash
133
Credit
96
Debit
84
Food Stamps
133

When is Fiji Natural Artesian Water Purchased?

day of week
Sun
15.6%
Mon
12.6%
Tue
13.1%
Wed
13.5%
Thu
12.3%
Fri
16.3%
Sat
16.6%
time of day
Morning
17.4%
Noon
15.7%
Afternoon
30.7%
Evening
27.5%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Fiji Natural Artesian Water consumers purchase?

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Why do Fiji Natural Artesian Water consumers try new brands?

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Where do Fiji Natural Artesian Water consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Fiji Natural Artesian Water Target Market

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Who actually buys Fiji Natural Artesian Water? Do these consumers match the intended target market of Fiji Natural Artesian Water?

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What motivates the target market to purchase Fiji Natural Artesian Water?

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What other target market should Fiji Natural Artesian Water look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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