Filippo Berio Consumer Insights

Who buys Filippo Berio?

A Filippo Berio consumer is generally very high income, Caucasian, and senior age. Filippo Berio consumers are more likely to purchase Filippo Berio during larger pantry stocking trips. Brands such as Hellmann's, Domino, and Swanson also tend to be purchased in the same trip. See sample consumer insights data below.

Filippo Berio Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.48
% of Basket $ (median)
7.8%
Total Basket $ (median)
$82.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Filippo Berio Consumer Demographics

demographic
index
Female
100
Male
102
<24
79
25-34
90
35-44
98
45-54
110
55-64
112
65+
146
African American
63
Asian
65
Caucasian
109
Hispanic
68
demographic
index
Has Kids
94
No Kids
114
- $20k
66
$20k-40k
91
$40k-60k
87
$60k-80k
84
$80k-100k
117
$100k-125k
120
$125k +
141
No College
82
College
98
Adv. Degree
131

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Filippo Berio Basket Affinity & Size

brand
basket affinity
Hellmann's 6.6x
Domino 5.3x
Swanson 4.7x
Barilla 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
526

Where is Filippo Berio Purchased?

channels
index
Club
0
Drug
31
Food
157
Gas & Convenience
5
Mass
98
regions
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What Else Do They Buy?

brand
household affinity
Goya 1.9x
Perdue 1.8x
Smart Balance 1.8x
Maxwell House 1.7x

How Did They Pay?

method
index
Cash
141
Credit
105
Debit
78
Food Stamps
92

When is Filippo Berio Purchased?

day of week
Sun
19.5%
Mon
13.6%
Tue
11.9%
Wed
11.6%
Thu
10.3%
Fri
14.2%
Sat
18.9%
time of day
Morning
15.2%
Noon
18.0%
Afternoon
35.1%
Evening
25.0%
Late
6.7%

Get More Filippo Berio Data

Contact us for the latest Filippo Berio consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Filippo Berio consumers switch to?

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Why do consumers stop buying Filippo Berio products?

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Which retailers do Filippo Berio shoppers prefer to shop at?

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What motivates consumers to try Filippo Berio products?

Research the Filippo Berio Target Market

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Who actually buys Filippo Berio? Do these consumers match the intended target market of Filippo Berio?

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What motivates the target market to buy Filippo Berio?

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What other target market should Filippo Berio look at?

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Which other brands have a similar target market?

About Our Filippo Berio Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.