Filippo Berio Consumer Insights

Who buys Filippo Berio?

A Filippo Berio consumer is generally very high income, Caucasian, and senior age. Filippo Berio consumers are more likely to purchase Filippo Berio during larger pantry stocking trips. Brands such as Hellmann's, Domino, and Swanson also tend to be purchased in the same trip. See sample consumer insights data below.

Filippo Berio Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.48
% of Basket $ (median)
7.8%
Total Basket $ (median)
$82.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Filippo Berio Consumer Demographics

demographic
index
Female
100
Male
102
<24
79
25-34
90
35-44
98
45-54
110
55-64
112
65+
146
African American
63
Asian
65
Caucasian
109
Hispanic
68
demographic
index
Has Kids
94
No Kids
114
- $20k
66
$20k-40k
91
$40k-60k
87
$60k-80k
84
$80k-100k
117
$100k-125k
120
$125k +
141
No College
82
College
98
Adv. Degree
131

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Filippo Berio Basket Affinity & Size

brand
basket affinity
Hellmann's 6.6x
Domino 5.3x
Swanson 4.7x
Barilla 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
526

Where is Filippo Berio Purchased?

channels
index
Club
0
Drug
31
Food
157
Gas & Convenience
5
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.9x
Perdue 1.8x
Smart Balance 1.8x
Maxwell House 1.7x

How Did They Pay?

method
index
Cash
141
Credit
105
Debit
78
Food Stamps
92

When is Filippo Berio Purchased?

day of week
Sun
19.5%
Mon
13.6%
Tue
11.9%
Wed
11.6%
Thu
10.3%
Fri
14.2%
Sat
18.9%
time of day
Morning
15.2%
Noon
18.0%
Afternoon
35.1%
Evening
25.0%
Late
6.7%

About Our Filippo Berio Consumer Insights

How do we know who buys Filippo Berio? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Filippo Berio consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.