Final Touch Consumer Insights

Who buys Final Touch? A Final Touch consumer is generally slightly lower income, Caucasian, and older age. Final Touch consumers are more likely to purchase Final Touch during larger pantry stocking trips. Brands such as Kleenex, Scott, and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Final Touch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.2%
Total Basket $ (median)
$71.25

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Final Touch Consumer Demographics

demographic
index
Female
99
Male
113
<24
122
25-34
82
35-44
89
45-54
106
55-64
185
65+
105
African American
99
Asian
46
Caucasian
107
Hispanic
84
demographic
index
Has Kids
86
No Kids
132
- $20k
122
$20k-40k
104
$40k-60k
126
$60k-80k
98
$80k-100k
96
$100k-125k
90
$125k +
56
No College
139
College
95
Adv. Degree
76

Understand Final Touch Consumer Behavior

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Final Touch Basket Affinity & Size

brand
basket affinity
Kleenex 8.4x
Scott 7.0x
Perdue 6.6x
Hefty 6.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
488

Where is Final Touch Purchased?

channels
index
Dollar
21
Drug
2
Food
96
Gas & Convenience
15
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.9x
Maxwell House 1.8x
Entenmann's 1.7x
Hellmann's 1.7x

How Did They Pay?

method
index
Cash
127
Credit
84
Debit
103
Food Stamps
92

When is Final Touch Purchased?

day of week
Sun
17.1%
Mon
11.6%
Tue
10.7%
Wed
9.9%
Thu
14.6%
Fri
17.2%
Sat
19.0%
time of day
Morning
16.5%
Noon
17.7%
Afternoon
36.8%
Evening
22.7%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Final Touch consumers purchase?

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Why do Final Touch consumers try new brands?

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Where do Final Touch consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Final Touch Target Market

Arrow and target

Who actually buys Final Touch? Do these consumers match the intended target market of Final Touch?

Thought bubble

What motivates the target market to purchase Final Touch?

magnifying glass

What other target market should Final Touch look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us