Final Touch Consumer Insights

Who buys Final Touch?

A Final Touch consumer is generally slightly lower income, Caucasian, and older age. Final Touch consumers are more likely to purchase Final Touch during larger pantry stocking trips. Brands such as Kleenex, Scott, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Final Touch Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.2%
Total Basket $ (median)
$71.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Final Touch Consumer Demographics

demographic
index
Female
99
Male
113
<24
122
25-34
82
35-44
89
45-54
106
55-64
185
65+
105
African American
99
Asian
46
Caucasian
107
Hispanic
84
demographic
index
Has Kids
86
No Kids
132
- $20k
122
$20k-40k
104
$40k-60k
126
$60k-80k
98
$80k-100k
96
$100k-125k
90
$125k +
56
No College
139
College
95
Adv. Degree
76

Understand Final Touch Consumer Behavior

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Final Touch Basket Affinity & Size

brand
basket affinity
Kleenex 8.4x
Scott 7.0x
Perdue 6.6x
Hefty 6.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
488

Where is Final Touch Purchased?

channels
index
Dollar
21
Drug
2
Food
96
Gas & Convenience
15
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.9x
Maxwell House 1.8x
Entenmann's 1.7x
Hellmann's 1.7x

How Did They Pay?

method
index
Cash
127
Credit
84
Debit
103
Food Stamps
92

When is Final Touch Purchased?

day of week
Sun
17.1%
Mon
11.6%
Tue
10.7%
Wed
9.9%
Thu
14.6%
Fri
17.2%
Sat
19.0%
time of day
Morning
16.5%
Noon
17.7%
Afternoon
36.8%
Evening
22.7%
Late
6.2%

Get More Final Touch Data

Contact us for the latest Final Touch consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Final Touch consumers switch to?

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Why do consumers stop buying Final Touch products?

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Which retailers do Final Touch shoppers prefer to shop at?

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What motivates consumers to try Final Touch products?

Research the Final Touch Target Market

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Who actually buys Final Touch? Do these consumers match the intended target market of Final Touch?

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What motivates the target market to buy Final Touch?

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What other target market should Final Touch look at?

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Which other brands have a similar target market?

About Our Final Touch Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.