Final Touch Consumer Insights

Who buys Final Touch?

A Final Touch consumer is generally slightly lower income, Caucasian, and older age. Final Touch consumers are more likely to purchase Final Touch during larger pantry stocking trips. Brands such as Kleenex, Scott, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Final Touch Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.2%
Total Basket $ (median)
$71.25

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Final Touch Consumer Demographics

demographic
index
Female
99
Male
113
<24
122
25-34
82
35-44
89
45-54
106
55-64
185
65+
105
African American
99
Asian
46
Caucasian
107
Hispanic
84
demographic
index
Has Kids
86
No Kids
132
- $20k
122
$20k-40k
104
$40k-60k
126
$60k-80k
98
$80k-100k
96
$100k-125k
90
$125k +
56
No College
139
College
95
Adv. Degree
76

Understand Final Touch Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Final Touch Basket Affinity & Size

brand
basket affinity
Kleenex 8.4x
Scott 7.0x
Perdue 6.6x
Hefty 6.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
488

Where is Final Touch Purchased?

channels
index
Dollar
21
Drug
2
Food
96
Gas & Convenience
15
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.9x
Maxwell House 1.8x
Entenmann's 1.7x
Hellmann's 1.7x

How Did They Pay?

method
index
Cash
127
Credit
84
Debit
103
Food Stamps
92

When is Final Touch Purchased?

day of week
Sun
17.1%
Mon
11.6%
Tue
10.7%
Wed
9.9%
Thu
14.6%
Fri
17.2%
Sat
19.0%
time of day
Morning
16.5%
Noon
17.7%
Afternoon
36.8%
Evening
22.7%
Late
6.2%

About Our Final Touch Consumer Insights

How do we know who buys Final Touch? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Final Touch consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.