Finesse Consumer Insights

Who buys Finesse?

A Finesse consumer is generally very low income, Hispanic, and upper middle age. Finesse consumers are more likely to purchase Finesse during larger pantry stocking trips. Brands such as TRESemme, Suave, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Finesse Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
14.9%
Total Basket $ (median)
$26.67

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Finesse Consumer Demographics

demographic
index
Female
101
Male
93
<24
77
25-34
94
35-44
101
45-54
124
55-64
64
65+
105
African American
42
Asian
152
Caucasian
90
Hispanic
157
demographic
index
Has Kids
102
No Kids
94
- $20k
120
$20k-40k
91
$40k-60k
97
$60k-80k
88
$80k-100k
99
$100k-125k
110
$125k +
115
No College
111
College
101
Adv. Degree
81

Understand Finesse Consumer Behavior

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Finesse Basket Affinity & Size

brand
basket affinity
TRESemme 9.8x
Suave 8.5x
Listerine 8.5x
Perdue 8.1x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
246

Where is Finesse Purchased?

channels
index
Beauty
55
Dollar
317
Drug
662
Food
83
Mass
48
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.8x
Smart Balance 1.7x
Maxwell House 1.6x
Purina Friskies 1.6x

How Did They Pay?

method
index
Cash
202
Credit
72
Debit
82
Food Stamps
40

When is Finesse Purchased?

day of week
Sun
16.6%
Mon
12.4%
Tue
14.6%
Wed
14.3%
Thu
12.8%
Fri
13.1%
Sat
16.2%
time of day
Morning
16.7%
Noon
17.0%
Afternoon
31.5%
Evening
28.1%
Late
6.6%

About Our Finesse Consumer Insights

How do we know who buys Finesse? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Finesse consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.