Finesse Consumer Insights

Who buys Finesse?

A Finesse consumer is generally very low income, Hispanic, and upper middle age. Finesse consumers are more likely to purchase Finesse during larger pantry stocking trips. Brands such as TRESemme, Suave, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Finesse Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
14.9%
Total Basket $ (median)
$26.67

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Finesse Consumer Demographics

demographic
index
Female
101
Male
93
<24
77
25-34
94
35-44
101
45-54
124
55-64
64
65+
105
African American
42
Asian
152
Caucasian
90
Hispanic
157
demographic
index
Has Kids
102
No Kids
94
- $20k
120
$20k-40k
91
$40k-60k
97
$60k-80k
88
$80k-100k
99
$100k-125k
110
$125k +
115
No College
111
College
101
Adv. Degree
81

Understand Finesse Consumer Behavior

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Finesse Basket Affinity & Size

brand
basket affinity
TRESemme 9.8x
Suave 8.5x
Listerine 8.5x
Perdue 8.1x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
246

Where is Finesse Purchased?

channels
index
Beauty
55
Dollar
317
Drug
662
Food
83
Mass
48
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.8x
Smart Balance 1.7x
Maxwell House 1.6x
Purina Friskies 1.6x

How Did They Pay?

method
index
Cash
202
Credit
72
Debit
82
Food Stamps
40

When is Finesse Purchased?

day of week
Sun
16.6%
Mon
12.4%
Tue
14.6%
Wed
14.3%
Thu
12.8%
Fri
13.1%
Sat
16.2%
time of day
Morning
16.7%
Noon
17.0%
Afternoon
31.5%
Evening
28.1%
Late
6.6%

Get More Finesse Data

Better understand Finesse consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Finesse consumers switch to?

Stop sign

Why do consumers stop buying Finesse products?

Store front

Which retailers do Finesse shoppers prefer to shop at?

Sale sign

What motivates consumers to try Finesse products?

Research the Finesse Target Market

Arrow and target

Who actually buys Finesse? Do these consumers match the intended target market of Finesse?

Thought bubble

What motivates the target market to buy Finesse?

Magnifying glass

What other target market should Finesse look at?

Venn diagram

Which other brands have a similar target market?

About Our Finesse Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.