Finesse Consumer Insights

Who buys Finesse? A Finesse consumer is generally very low income, Hispanic, and upper middle age. Finesse consumers are more likely to purchase Finesse during larger pantry stocking trips. Brands such as TRESemme, Suave, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Finesse Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
14.9%
Total Basket $ (median)
$26.67

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Finesse Consumer Demographics

demographic
index
Female
101
Male
93
<24
77
25-34
94
35-44
101
45-54
124
55-64
64
65+
105
African American
42
Asian
152
Caucasian
90
Hispanic
157
demographic
index
Has Kids
102
No Kids
94
- $20k
120
$20k-40k
91
$40k-60k
97
$60k-80k
88
$80k-100k
99
$100k-125k
110
$125k +
115
No College
111
College
101
Adv. Degree
81

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Finesse Basket Affinity & Size

brand
basket affinity
TRESemme 9.8x
Suave 8.5x
Listerine 8.5x
Perdue 8.1x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
246

Where is Finesse Purchased?

channels
index
Beauty
55
Dollar
317
Drug
662
Food
83
Mass
48
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.8x
Smart Balance 1.7x
Maxwell House 1.6x
Purina Friskies 1.6x

How Did They Pay?

method
index
Cash
202
Credit
72
Debit
82
Food Stamps
40

When is Finesse Purchased?

day of week
Sun
16.6%
Mon
12.4%
Tue
14.6%
Wed
14.3%
Thu
12.8%
Fri
13.1%
Sat
16.2%
time of day
Morning
16.7%
Noon
17.0%
Afternoon
31.5%
Evening
28.1%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Finesse consumers purchase?

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Why do Finesse consumers try new brands?

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Where do Finesse consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Finesse Target Market

Arrow and target

Who actually buys Finesse? Do these consumers match the intended target market of Finesse?

Thought bubble

What motivates the target market to purchase Finesse?

magnifying glass

What other target market should Finesse look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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