finish Consumer Insights

Who buys Finish? finish consumers are generally very high income, Caucasian, and senior age. finish consumers are more likely to purchase finish during larger pantry stocking trips. Brands such as Lysol, Cascade, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Finish Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
9.9%
Total Basket $ (median)
$60.38

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Finish Consumer Demographics

demographic
index
Female
101
Male
90
<24
70
25-34
93
35-44
103
45-54
104
55-64
105
65+
111
African American
61
Asian
69
Caucasian
111
Hispanic
58
demographic
index
Has Kids
102
No Kids
95
- $20k
60
$20k-40k
77
$40k-60k
95
$60k-80k
109
$80k-100k
112
$100k-125k
116
$125k +
122
No College
80
College
102
Adv. Degree
115

Understand Finish Consumer Behavior

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Finish Basket Affinity & Size

brand
basket affinity
Lysol 7.2x
Cascade 5.9x
Swiffer 5.1x
Ziploc 4.7x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
374

Where is Finish Purchased?

channels
index
Club
235
Dollar
100
Drug
78
Food
96
Gas & Convenience
1
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
78
Credit
117
Debit
102
Food Stamps
39

When is Finish Purchased?

day of week
Sun
16.5%
Mon
12.6%
Tue
12.3%
Wed
11.8%
Thu
12.0%
Fri
16.0%
Sat
18.9%
time of day
Morning
14.8%
Noon
20.2%
Afternoon
36.8%
Evening
23.2%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Finish consumers purchase?

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Why do Finish consumers try new brands?

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Where do Finish consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Finish Target Market

Arrow and target

Who actually buys Finish? Do these consumers match the intended target market of Finish?

Thought bubble

What motivates the target market to purchase Finish?

magnifying glass

What other target market should Finish look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us