finish Consumer Insights

Who buys Finish?

A finish consumer is generally very high income, Caucasian, and senior age. finish consumers are more likely to purchase finish during larger pantry stocking trips. Brands such as Lysol, Cascade, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Finish Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.99
% of Basket $ (median)
9.9%
Total Basket $ (median)
$60.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Finish Consumer Demographics

demographic
index
Female
101
Male
90
<24
70
25-34
93
35-44
103
45-54
104
55-64
105
65+
111
African American
61
Asian
69
Caucasian
111
Hispanic
58
demographic
index
Has Kids
102
No Kids
95
- $20k
60
$20k-40k
77
$40k-60k
95
$60k-80k
109
$80k-100k
112
$100k-125k
116
$125k +
122
No College
80
College
102
Adv. Degree
115

Understand Finish Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Finish Basket Affinity & Size

brand
basket affinity
Lysol 7.2x
Cascade 5.9x
Swiffer 5.1x
Ziploc 4.7x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
374

Where is Finish Purchased?

channels
index
Club
235
Dollar
100
Drug
78
Food
96
Gas & Convenience
1
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
78
Credit
117
Debit
102
Food Stamps
39

When is Finish Purchased?

day of week
Sun
16.5%
Mon
12.6%
Tue
12.3%
Wed
11.8%
Thu
12.0%
Fri
16.0%
Sat
18.9%
time of day
Morning
14.8%
Noon
20.2%
Afternoon
36.8%
Evening
23.2%
Late
5.0%

Get More Finish Data

Contact us for the latest Finish consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Finish consumers switch to?

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Why do consumers stop buying Finish products?

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Which retailers do Finish shoppers prefer to shop at?

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What motivates consumers to try Finish products?

Research the Finish Target Market

Arrow and target

Who actually buys Finish? Do these consumers match the intended target market of Finish?

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What motivates the target market to buy Finish?

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What other target market should Finish look at?

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Which other brands have a similar target market?

About Our Finish Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.